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ShopBack

Posted 6 months ago

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Senior Marketing Executive (ANZ market)

SydneyOn-siteFull-time

AI Summary

A Senior Marketing Executive leads end-to-end campaign and CRM initiatives across ShopBack’s ANZ owned channels, using data analysis and experimentation to drive user engagement, retention, and growth.

About this role

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About the role

We’re looking for an ambitious Senior Marketing Executive to drive customer engagement across ShopBack ANZ’s owned channels. You’ll lead campaigns and CRM initiatives end-to-end to engage, retain, and reactivate users, diagnosing performance, making decisions with imperfect data, and iterating quickly to improve outcomes.

You’ll join a high-energy, fast-paced team where ideas move quickly from concept to launch. This role is suited to someone who’s comfortable operating with autonomy, influencing stakeholders, and taking ownership of results - including when things don’t work. You’ll play a key role in shaping how we approach retention as the business continues to grow.

What you’ll do

  • Lead the planning, execution, and optimisation of campaign and CRM initiatives across owned channels (app, website, email, push)
  • Own delivery of initiatives secured by our BD team, taking them to market within ShopBack’s brand guidelines and tone of voice
  • Independently analyse performance data to identify opportunities, issues, and priorities
  • Design and run experiments to improve acquisition, engagement, frequency, and retention, and assess results quickly
  • Partner closely with commercial, CRM, data, graphic design, and operations teams to deliver campaigns end-to-end
  • Make recommendations and decisions with incomplete information and tight timelines
  • Clearly communicate insights, learnings, and recommendations to stakeholders
  • Identify and drive improvements in processes, ways of working, and campaign effectiveness

    • What success looks like

  • You own campaign and CRM outcomes and can clearly articulate why initiatives worked or didn’t.
  • You’re confident making judgement calls, prioritising impact over volume, and adapting plans when data or circumstances change.
  • You actively look for ways to improve results, not just execute briefs, and are motivated by moving real business metrics.

    • What we’re looking for

  • You have around 3–7+ years’ experience in marketing, campaigns, CRM, or growth, ideally in a digital, tech, e-commerce, or similarly fast-paced environment.
  • You bring strong analytical thinking and are comfortable working with performance data.
  • You can explain your reasoning clearly to stakeholders across functions and regions, while remaining open to alternative perspectives and feedback.
  • You operate with high ownership, manage multiple priorities effectively, and stay clear-headed under pressure.
  • You maintain high attention to detail and actively champion brand standards and tone of voice.
  • You have a growth mindset, are comfortable testing and learning fast, and use AI tools intentionally to improve efficiency, decision-making, and output quality.

    • Skills

    A/b TestingAI ToolsApp/web AnalyticsCRMData AnalysisEmail MarketingGrowth MarketingMarketing AutomationPush NotificationsSQL

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