Posted 3 days ago
Senior Marketing ManagerIndrive
Senior Marketing Manager
GuatemalaHybridFull-time
AI Summary
Leads the country marketing function for a ride-hailing app, owning passenger acquisition and retention KPIs, the annual marketing plan and budget, brand positioning, and campaign creative. Manages a multicultural matrix team and coordinates with business development, driver operations and product.
About this role
We are seeking a highly motivated Senior Marketing Manager to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Central America.
Key Responsibilities
- Hold responsibility for Passengers Acquisition and Retention KPIs
- Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
- Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
- Hold country marketing budget processes
- Generate hypotheses and execute tests to drive growth hacking initiatives
- Lead Brand positioning in line with local insights and global brand guidelines
- Oversee the creation of effective and culturally relevant creatives for all marketing channels
- Identify and nurture partnerships that align with marketing objectives
- Perform market and audience research
Skills, Knowledge & Expertise
- 7+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
- Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
- Experience working with a mobile product, preferably ride-hailing or similar tech industry
- Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
- Hands-on project management experience, including agency management and direct involvement in tasks when needed
- Ability to develop market insights and marketing strategy and analyze campaign effectiveness
- Strong data and analytical skills
- English and Spanish on a fluent level
Benefits
- Be part of a growing and innovative company with a unique approach to ride-hailing
- Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued
- Have the opportunity to make a significant impact on the company and the industry as a whole
- Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands
- Competitive salary
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
Skills
Agency ManagementBrand PositioningBudget ManagementCampaign AnalyticsData AnalysisDigital MarketingEnglishGrowth HackingMarketing Mix ModelingMarket ResearchMedia PlanningMobile Product MarketingProject ManagementSpanish
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