Senior Marketing Specialist

SSC HR Solutions is a leading provider of **outsourcing, recruitment, and HR consultancy services **, supporting businesses across KSA, UAE, and Egypt. We partner with HR leaders and decision-makers to deliver scalable, high-impact workforce solutions.

We are in the lookout for a hands-on, performance-driven Senior Marketing Specialist to support our growth across the GCC region.

This role is focused on:

• Lead generation.
• Campaign execution.
• Content creation (including in-house shooting).
• Managing agencies and digital channels.

Key Responsibilities

1. Performance Marketing (Core Requirement)

• Plan and optimize Google Ads campaigns (** MUST **) with agency.

• Manage campaigns targeting Egypt & GCC markets.

• Track and improve:

  • Cost per Lead (CPL).
  • Conversion Rates.

• Work closely with sales to ensure lead quality.

2. In-House Content Creation

• Shoot and edit **in-house content **:

  • Office videos.
  • Team interviews.
  • Employer branding content.

• Support creation of short-form videos (Reels).

• Ensure content reflects credibility and professionalism.

3. Social Media Management

• Manage SSC’s presence on:

  • LinkedIn (primary).
  • Instagram.
  • Facebook.

• Create and schedule content aligned with business goals.

• Focus on quality, authority, and consistency.

4. Agency Management

• Work closely with the social media/creative agency.

• Brief, review, and guide deliverables.

• Ensure all outputs match SSC’s:

  • Tone.
  • Positioning.
  • Quality standards.

5. Website Management

• Manage and update website content.
• Optimize pages for lead generation (forms, CTAs, flow).
• Work on SEO-driven content (blogs, landing pages).
• Coordinate with developers if needed.

6. Content & Thought Leadership

• Support development of:

  • LinkedIn content.
  • Case studies.
  • Blog articles.

• Position SSC as a trusted HR partner in the GCC.

7. Market Focus

• Tailor campaigns and messaging along side social media agency.
• Monitor competitors performance.
• Stay updated on market trends in HR & outsourcing.

Requirements

Requirements

• 3–5 years of experience in Marketing (B2B preferred).
• Strong hands-on experience in Google Ads (MUST).
• Experience in content creation/shooting (basic production skills required).
• Experience managing social media platforms.
• Experience working with external agencies.
• Proficiency in Canva to create and edit marketing materials (social media posts, presentations, basic visuals) while maintaining brand consistency.
• Experience managing or updating websites.
• Strong Arabic & English communication skills.

What We’re Looking For

• A **doer **, not just a planner.

• Performance-driven (understands numbers, not just content).

• Comfortable being both:

  • Strategic.
  • Hands-on (shooting, posting, managing).

• Strong sense of quality and brand positioning.

KPIs

• Qualified leads generated.
• Google Ads performance.
• Website conversions.
• Content output & engagement quality.

Nice to Have

• Experience in HR / recruitment / outsourcing.
• Experience targeting GCC markets.
• Basic video editing skills.

Final Note: This role is ideal for someone who wants to ** own marketing end-to-end** — from campaign performance to content creation — and directly play a major role in creating a positive impact when it comes to business growth.