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Emburse

Posted 2 months ago

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Senior Partner Marketing Manager

DallasHybridFull-time

AI Summary

Senior Partner Marketing Manager responsible for planning and executing multi-channel partner marketing campaigns, managing budgets, and driving partner-sourced pipeline to support sales in a B2B SaaS environment.

About this role

Who We Are:

At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise.

Marketing Managers are responsible for developing and executing integrated marketing campaigns that generate pipeline and support sales team success. They focus on driving high-quality account engagement throughout the marketing and sales funnel, ultimately contributing to bookings and revenue growth.

This role requires a results-driven, creative, and data-oriented mindset. Marketing Managers collaborate closely with sales, BDRs, and cross-functional teams to maximize resources and ensure alignment in driving new business at every stage of the customer journey. They actively participate in team meetings and brainstorming sessions, while delivering meaningful, actionable insights and performance data to leadership.

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What you will do

  • Develop and manage strategic relationships with key partners to plan and execute co-marketing campaigns that generate partner-sourced pipeline for sales teams

  • Serve as the primary point of contact for partner marketing initiatives, building strong relationships with stakeholders across multiple levels

  • Plan and execute logistics and tactics for large tradeshows and smaller regional or bespoke events

  • Create and deploy integrated, multi-channel marketing campaigns (short- and long-term) aligned to segment needs in collaboration with sales leadership

  • Write and optimize compelling marketing copy for email, webinars, and related programs to drive audience engagement

  • Manage the marketing calendar, including campaign planning, internal communications, and reporting on program performance

  • Monitor, analyze, and continuously optimize partner marketing strategies based on performance data and market trends

  • Oversee budget for partner marketing activities and support additional responsibilities as needed

    • What will you bring

  • Bachelor’s degree (or equivalent work experience); degree in Marketing, Business, or a related field preferred

  • Minimum of 5+ years of experience in a B2B SaaS environment in a revenue-generating role

  • Proven ability to develop, execute, and optimize omni-channel marketing campaigns that drive measurable results

  • Strong analytical skills with experience managing budgets and interpreting performance reporting and data insights

  • Excellent written and verbal communication skills, including editing and proofreading for high-quality marketing content

  • Proficiency with Google Workspace and/or Microsoft Office Suite (Word, Excel, PowerPoint)

  • Hands-on experience with marketing automation platforms and CRM systems, including Salesforce

  • Strong organizational and planning skills, with experience using tools such as Google Analytics to track and measure campaign performance

    • Skills

    A/b TestingAnalyticsB2B SaaS MarketingBudget ManagementCampaign PlanningCopywritingCRM SystemsData-driven OptimizationEmail MarketingEvent LogisticsGoogle AnalyticsGoogle WorkspaceLead GenerationMarketing Automation PlatformsMicrosoft Office SuiteOmni-channel MarketingPartner MarketingPerformance ReportingSalesforceWebinars

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