Senior PPC Specialist

Purpose of the role

As a Senior PPC Specialist, you will take ownership of a portfolio of high-value customers, leading the build, execution and ongoing management of PPC strategies that deliver measurable results. Beyond day-to-day campaign management, you will play a visible leadership role within the PPC team, acting as a mentor and raising the standard of work across the function.

We are looking for someone who brings genuine enthusiasm for paid search and can translate that into compelling conversations with both clients and colleagues. The winning candidate will be a trusted strategic partner to their clients, capable of operating with autonomy, navigating complexity, and driving performance at scale.

• Lead the build, execution and ongoing optimisation of PPC campaigns across Google Ads and Microsoft Ads for a portfolio of high-value customers
• Own the strategic direction of your clients' PPC activity, developing and evolving data-led strategies that deliver against agreed performance targets
• Serve as the primary point of contact for the portfolio of your customers, building deep, trusted relationships at senior stakeholder level
• Lead client status calls, monthly business reviews and quarterly business reviews, presenting campaign performance, strategic recommendations and forward-looking plans with confidence and authority
• Act as a mentor and go-to resource for PPC Specialists within the team, supporting their development and reviewing their work to maintain quality standards
• Contribute to the development of internal best practices, playbooks and processes that elevate the performance of the wider PPC function
• Take a lead role in new business pitches, articulating PPC strategy and capability to prospective clients at a senior level
• Identify upsell and cross-sell opportunities across your client portfolio, contributing directly to department revenue growth targets
• Collaborate closely with GTM and other marketing services teams to drive retention and identify expansion opportunities within existing accounts
• Champion innovation within the team, evaluating emerging platforms, tools and approaches and bringing forward recommendations with a clear commercial rationale
• Stay ahead of industry trends and algorithm changes, translating that knowledge into actionable insight for clients and colleagues
• Proactively identify and develop case study material in partnership with the brand marketing and communications team
• Support line management in embedding strategic objectives across the PPC team, helping to translate business priorities into day-to-day ways of working
• Facilitate & embed any strategic objective(s) that may be requested by line management or directors of the business

• 5+ years' experience in a PPC role, with demonstrable experience managing large, complex or high-spend accounts across Google Ads and Microsoft Ads
• Proven track record of delivering measurable, results-driven PPC campaigns at scale, with the ability to evidence performance improvements and commercial impact
• Advanced analytical skills, with the ability to interpret complex data sets, identify trends and translate insight into clear strategic recommendations
• Experience working with GA4 and an understanding of attribution modelling across paid channels
• Deep knowledge of the broader digital marketing landscape including SEO, paid social and programmatic, with an understanding of how PPC sits within an integrated strategy
• Experience managing or mentoring junior team members, with a genuine interest in developing others
• Strong proficiency with Google Analytics and wider measurement and attribution tools, with the ability to build and interpret performance reporting at a senior level
• Comfortable owning and presenting strategy to senior client stakeholders and internal leadership, using data to build a compelling and persuasive narrative
• Excellent verbal and written communication skills, with experience presenting to C-suite or senior decision makers
• Highly organised and self-directed, capable of managing a complex portfolio of high-value accounts with minimal oversight
• Experience contributing to or leading new business pitches, with the confidence to represent the business externally