Senior Product Manager (Loyalty&Retention)

We are looking for a Product Manager to create and develop a comprehensive loyalty and retention ecosystem that maximizes trader Lifetime Value (LTV), reduces churn, and turns active users into brand advocates.

Responsibilities

• Shape and execute the product vision and roadmap for the Loyalty & Retention domain
• Design the logic for bonuses, rebate systems (spread/commission cashback), and VIP programs
• Manage the product backlog, write clear Product Requirements Documents (PRDs), set tasks for the development team, and oversee execution
• Conduct regular CustDev interviews with traders to uncover their true motivators and barriers
• Collaborate with the Data Science team to build churn prediction models and personalize promotional offers
• Analyze the performance of launched features and iteratively improve the product

Requirements

• Proven experience as a Product Manager (preferably in high-frequency products)
• Strong understanding of key metrics: Retention, LTV, Churn, DAU/MAU, ROI
• Proven track record of developing and launching loyalty programs, bonus engines, and referral systems
• Strong proficiency in product analytics tools and a data-driven approach to decision-making
• Experience in conducting A/B tests and customer development (quantitative and qualitative research)
• Understanding of user behavior & psychology (ideally, the psychology of a trader or gamer)
• Customer Empathy: Ability to understand traders' pain points and drivers (fear of loss, excitement, need for recognition)
• Strategic Thinking: Ability to foresee how a bonus system will impact the business in the long term, not just in the immediate future
• Excellent communication skills: Strong skills in driving cross-functional teams (Engineering, Marketing, Analytics, Support)
• Proactivity: Readiness to independently identify growth opportunities within the retention funnel and pitch solutions

Will be a plus

• Direct experience working in CFD/Forex brokers or Crypto exchanges
• Personal experience in trading or investing
• Understanding of CRM marketing principles (push notifications, automated email sequences) to sync product features with marketing communications

We offer

• Tax expenses coverage for private entrepreneurs in Ukraine
• Expert support and guidance for Ukrainian private entrepreneurs
• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company’s approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)