Senior Product Marketing Manager

Mate academy - an EdTech startup with a technological, gamified, AI-powered LMS platform where people learn IT specialties.

• Conversion Rate Optimisation based on data insights: you identify what's breaking the funnel and run structured experiments to fix it.

• A/B testing: you know how to set up, run, and read tests — not just launch them.

• Cross-functional collaboration: you've worked in teams that included developers and designers and kept delivery moving across all of them.

• You understand how to scale B2C paid marketing channels and have worked in close collaboration with User Acquisition Managers.

• Data fluency: you build and read dashboards in Looker, GA4, or Amplitude; week-over-week analysis and hypothesis-driven decisions are your baseline.

• 3+ years in product marketing, growth marketing, or a hands-on acquisition role.

• English Upper-Intermediate or higher.

• Background in EdTech.

• Direct experience running paid acquisition on Google or Meta.

• You've built landing pages or funnels using AI tools — Lovable, Replit, or similar.

• Experience in a sales-led-growth environment.

• Leading the Acquisition team — 3 developers and 1 designer — setting priorities and ensuring their output consistently delivers against business goals.

• Owning conversion rates across the full acquisition funnel per market (UA/PL/BR).

• Running weekly CvR and performance analysis and turning it into a prioritised experiment backlog.

• Building and iterating landing pages and funnels, including with AI tools.

• Coordinating cross-team delivery across marketing, sales, and admission.

• Reporting acquisition performance and growth priorities directly to the CEO.

• Your voice matters — you won't just follow a plan, you'll help make it.

• A no-bullshit culture with 0% bureaucracy.

• A team that shares knowledge and isn't afraid to make mistakes.

• The top EdTech product in Ukraine.

• Competitive salary, regular reviews, Gig contract collaboration.

• Paid sick leave & 22 working days annual vacation.

• Self-development days for continuous learning.

• Personal crisis leave, arranged individually.

• Financial assistance in a medical emergency or if your home was damaged due to war.

• English courses and learning budget.

• Apple equipment.

• Pet-friendly office in central Kyiv with shelter.

• Company-paid lunches.

• Relocation bonus.

• Interview with a recruiter.

• Test assignment.

• Technical interview with the hiring manager.

• Final interview with the CEO.

• Reference check (3 references from previous managers).

• Job Offer.