Senior Project Marketing Manager

About the Job

This Senior PMM role is at the heart of Smokeball’s global product marketing team.You’llshape messaging and positioning for key US segments, bring products to market with creative, insight-led GTM strategies, and partner closely with Product, Sales, Enablement, and Marketing to drive growth.

The fun part?There’sno dusty playbook to follow.You’llhelp build it alongside a passionate team, balancing strategy with hands-on execution while working on some of Smokeball’s most exciting and commercially impactful initiatives.

Key Responsibilities

Storytelling, Messaging & Positioning

• Own and evolve Smokeball's messaging and positioning across key US products, practice areas, and market segments.

• Create compelling value propositions and product narratives that support customer acquisition and growth.

• Partner with Sales Enablement &Marketing todevelop and refresh sales anddeep-funnelmarketing assets, including pitch decks, one-pagers, battlecards, blogs, and demo content.

Client, Market & Competitive Intelligence

• Stay across the North American legal tech landscape, translating market and competitor insights into actionable recommendations.

• LeverageVoice of Customer insights(examples:interviews, surveys, win/loss reviews&Gong calls) to informproduct roadmap,messagingand GTMcampaignstrategy.

• Partner with Product to build andmaintainideal customer profiles (ICPs) and buyer personas across keyUSmarket segments.

Go-to-Market Launches, Growth & Adoption

• Lead GTMstrategyand execution for major North American product launches in partnership with Product, Marketing, and Client Success.

• Use customer, market, and competitive insights to influence product strategy andidentifygrowth opportunities.

• Track success metrics and deliver programs that drive product adoption, customer growth, and new business.

Skills & Experience

Must Have

• 7+ years' experience in Product Marketing within a fast-paced B2B SaaS environment.

• Proven success delivering GTM launches, strategic campaigns, and commercial growth through compelling messaging and storytelling.

• Experience partnering with senior cross-functional stakeholders across Product, Sales, Marketing, and Client Success.

• Strong analytical mindset, using customer insights and data to shape strategy and measure impact.

• Excellent communication, relationship-building, and stakeholder management skills.

• Curious, adaptable, and excited toleverageAI tools to improve research, content creation, and productivity.

Nice to Have

• Experience in legal tech, professional services, or SMB software.

• Familiarity with GTM tools such as Salesforce, Gong, or Pardot.

• Experience using AI platforms such as ChatGPT, Claude, or Gemini.

Compensation

$160-180k base

What'sin it for you?

💵Competitive Salary

💹Work-Life Balance: 20 vacation days, 3 reboot days, birthday off, volunteer time, and more!

🧘Benefits: Excellent medical, dental, vision coverage. 401(k) match, & monthly wellness stipend

👶Parental leave

🥡Office lunch and loads of snacks

🧢And of course...the SWAG!

Want to Know More?

Why do we do what we do? Where did the name ‘Smokeball’ come from? What are our values? Learn more here!

*Smokeball values diversity & inclusion and is proud to be an Equal Employment Opportunity employer. Smokeball considers all individuals seeking employment without regard to race,color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic.

Ifyou’reexcited about this role, we encourage you to apply even if your experiencedoesn’tcheck every box.

About Smokeball

With offices in Australia, the US, and the UK, Smokeball is the leading provider of legal practice management software helping small and mid-sized legal practices run their best firm and live their best life.We’repassionate about what we do, and our clients know it!

Culture plays a big part in our success, and our clear purpose and vision motivate us daily.