Social Media Manager & Marketing VA

What This Role Is

This is a Social Media Manager & Marketing VA role supporting a fractional CMO and multiple client brands.

You’ll help with:

• Social media posting

• Canva content creation

• Content scheduling

• Caption writing

• Monitoring Meta & Google Ads

• Pulling KPI reports

• General marketing admin support

This is a fast-paced but creative and collaborative environment.

What They’re Looking For

The client wants someone who is:

• Creative

• Organized

• Proactive

• Comfortable with social media

• Good with Canva

• Strong with written communication

• Able to manage multiple brands/accounts

Important Skills to Highlight

Candidates should strongly emphasize:

• Canva experience

• Social media management

• Content creation

• Caption writing

• Multi-account organization

• Meta Ads familiarity

• Google Ads familiarity

• Reporting/admin support

VERY Important — Portfolio

The client specifically wants:

• Portfolio

• Canva samples

• Social posts

• Work examples

Even simple examples are okay.

Candidates should prepare:

• Canva graphics

• Instagram posts

• Captions

• Content examples

• Any client work they’ve done before

What to Say in the Interview

Good phrases:

“I enjoy creating content that feels authentic to each brand.”

“I’m very organized and comfortable managing multiple accounts.”

“I enjoy both the creative and operational side of marketing.”

“I understand current social media trends and what performs organically.”

Software to Mention

If candidates know any of these, they should mention them:

• Canva

• Meta Ads Manager

• Google Ads

• Later

• Buffer

• Hootsuite

• Adobe Illustrator

• Photoshop

Important Clarification

This is NOT a senior paid ads strategist role.

The client mainly wants someone who can:

• Support campaigns

• Monitor performance

• Upload assets

• Keep campaigns moving

So candidates should not panic if they’re not advanced media buyers.

Time Zone / Hours

• Monday–Friday

• Around 10 AM – 2 PM Eastern Time

• Part-time (20 hrs/week)

Very manageable for South African candidates.

Biggest Thing to Remember

Rachel wants someone who can help her move faster.

The strongest candidates will come across as:

• Organized

• Creative

• Proactive

• Reliable

• Easy to work with

• Comfortable in fast-paced marketing environments