Social Media & Marketing Manager

About the Role

We're looking for a hands-on Social Media & Influencer Marketing Manager to own our social media marketing service. From building our paid ad infrastructure from the ground up to sourcing creators and scaling winning campaigns. This is a hybrid creative-and-performance role ideal for someone equally comfortable filming a UGC-style video as they are reading a cost-per-click report.

Responsibilities

Influencer & Creator Management

• Identify, outreach, and manage relationships with influencers for product seeding campaigns

• Brief creators on content direction and ensure deliverables meet brand standards

• Build and maintain a roster of brand-aligned content creators

Paid Social & Account Setup

• Create, verify, and configure Meta Business Suite (Facebook & Instagram) and TikTok Ads Manager accounts linked to the brand

• Claim and optimize brand pages across TikTok, Instagram, and Facebook with consistent handles, bios, and visual identity

Content Creation

• Produce and/or direct creative video ads tailored for social media platforms

• Develop and test creative formats including UGC-style walkthroughs, testimonials, and lifestyle content

Performance & Growth

• Launch, monitor, and optimize paid campaigns on Meta and TikTok

• Scale winning ad creatives by increasing budgets on top-performing audiences and duplicating campaigns into broader lookalike segments

• Continuously test and iterate on creative formats to reduce cost-per-click and improve conversion rates
  
  

What We're Looking For

• Proven experience running campaigns on Meta and TikTok

• Hands-on experience with influencer outreach and seeding

• Strong creative eye with video production or direction experience

• Analytical mindset - comfortable using data to make creative and budget decisions

• Self-starter who can set up systems and workflows from scratch

A case study is required upon interview selection