Social Media Operation Intern

Content Creation

• Brainstorm, create, shoot, and edit multimedia content including short-form videos, graphics, reels, stories, and captions for social media platforms.
• Assist in producing platform-native content for channels such as Instagram, TikTok, LinkedIn, Xiaohongshu, YouTube Shorts, and Facebook.
• Utilize AI-powered tools (e.g., ChatGPT, Midjourney, Canva AI, CapCut AI, Adobe Firefly, etc.) to support ideation, copywriting, visual generation, video editing, and content optimization.
• Collaborate with internal teams to ensure content aligns with brand tone and campaign objectives.

Community Management

• Monitor comments, direct messages, and community interactions across social platforms.
• Engage actively with followers and help foster a positive and interactive online community.
• Identify audience feedback and trending discussions for future content opportunities.

Content Scheduling & Operations

• Assist in maintaining and updating the social media content calendar.
• Schedule and publish posts using social media management tools.
• Support campaign execution and coordinate content delivery timelines.

Analytics & Reporting

• Track social media KPIs including reach, engagement, follower growth, watch time, and conversion metrics.
• Prepare weekly/monthly performance reports and summarize actionable insights.
• Support A/B testing initiatives for content formats and posting strategies.

Trend & Market Research

• Stay up-to-date with emerging social media trends, platform algorithm updates, viral content formats, and competitor activities.
• Explore new AI tools and automation workflows that can improve content creation efficiency and creative quality.

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, Media, or a related field.
• Familiar with major social media platforms and digital publishing workflows.
• Basic design and video editing skills using tools such as Canva, Adobe Creative Suite, CapCut, Figma, or similar platforms.
• Strong written and verbal communication skills in English.
• Creative, detail-oriented, and able to work collaboratively in a fast-paced environment.

Preferred Qualifications

• Experience using AI content creation tools and generative AI workflows (e.g., ChatGPT, Midjourney, Canva AI, CapCut AI, Adobe Firefly, etc.).
• An existing portfolio, personal projects, social media account, or demo reel showcasing past experience in content and multimedia creation.
• Passion for internet culture, digital storytelling, gaming, or social media trends.
• Mandarin proficiency prefered for creating content for Mandarin-speaking audiences on Xiaohongshu and managing Chinese-language social media accounts.