Supervisor, Analytics (Digital Media)

The Role

This role supports the analytics function for GT’s Living Foods, a fast-moving, multi-brand consumer portfolio spanning brand, media, and sales outcomes.

The Supervisor is responsible for executing measurement initiatives, managing campaign reporting, maintaining data quality, and translating performance into clear insights and recommendations that inform optimization and future investment decisions.

Measurement Execution & Analytics

Execute full-funnel measurement approach aligned to campaign and business objectives as directed by the Associate Director of Analytics

Establish campaign KPIs and measurement plans in collaboration with strategy and channel teams

Analyze campaign performance across media delivery, brand lift, conversion, sales, and MMM outputs

Apply foundational statistical concepts such as confidence intervals, statistical significance, benchmark comparison, and trend analysis. Support brand lift, sales lift, incrementality, and test-and-learn programs from feasibility through final readout

Reporting & Storytelling

Own the development and delivery of recurring campaign reporting, mid-campaign updates, post-campaign wraps, and ad hoc analyses

Build concise, client-ready PowerPoint narratives that explain what happened, why it matters, and what should happen next

Connect media performance with brand health, shopper behavior, retail sales, new-to-brand, conversion value, and ROAS where available

Maintain reporting calendars, deadlines, review rounds, source files, and final deliverables across concurrent campaigns

Partner & Measurement Support

Coordinate with measurement and data partners across feasibility, scoping, setup, tagging, survey development, mapping, reporting, and final interpretation

Document inputs, assumptions, methodology, limitations, and decisions

Validate partner outputs, ask informed methodology questions, and troubleshoot discrepancies with internal and external teams

Data Quality, Dashboards & Governance

Ensure data accuracy and consistency across platform exports, media plans, measurement studies, retail files, and dashboard outputs

Reconcile dashboard results against source platforms and establish a reliable manual source of truth when automation is incomplete

Track data issues through resolution and validate fixes before results are used in client reporting

Cross-Functional Collaboration & Leadership

Collaborate with strategy, investment, activation, ad operations, retail, creative, and account teams

Serve as a day-to-day analytics contact for internal stakeholders, clients, and measurement partners

Proactively identify risks, missing inputs, and opportunities before they affect campaign or reporting deadlines

Create repeatable templates, documentation, and handoff materials that improve consistency and team coverage

Bachelor’s degree in Analytics, Economics, or related field

4–6 years of experience in marketing analytics, media analytics, or a related discipline

Strong Excel and PowerPoint skills, with experience producing client-ready reporting and recommendations

Experience with reporting and dashboards; familiarity with Power BI, Tableau, SQL, or comparable tools

Working knowledge of digital and social media metrics

Comfort with analyses such as A/B testing, hypothesis testing, p-values, confidence intervals, causal inference, MMM, and incrementality testing

Understanding of brand lift, attribution, conversion or sales lift, and full-funnel measurement

CPG experience is a plus

Strong attention to detail, written communication, presentation, and project-management skills

Strong initiative, curiosity, and ability to stay organized across multiple concurrent deadlines

Ability to work independently, identify ambiguity, and drive cross-functional follow-through