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Equativ

Posted 2 months ago

Open

Traffic Manager

Mexico CityHybrid

AI Summary

Configures and optimizes digital advertising campaigns on DSPs, provides client training and support, manages programmatic deals, and collaborates with supply and internal teams to meet client objectives in LATAM.

About this role

Join our dynamic LATAM trafficking team, managing digital advertising campaigns and ensuring the achievement of objectives and specific processes for large clients in the region.

What you'll do:

  • Configuration and optimization of advertising campaigns with diverse KPIs on our DSP.
  • Training and technical support to clients on our DSP and SSP.
  • Creation and monitoring of programmatic deals, ensuring their proper functioning on Smart Buyer Connect.
  • Strategic coordination with the Supply team to maximize benefits in campaigns and deals.
  • Collaboration with internal teams to tailor and develop proposals according to specific client needs.

    • What you need:

  • 2-3 years of experience as a trafficker or trader in digital advertising.
  • Previous work with LATAM/Mexico-based brands or high-profile clients.
  • Strong knowledge of programmatic campaigns and creation of PMPs (programmatic deals).
  • Familiarity with DSP platforms such as DV360, Xandr, Amazon DSP, among others.
  • Experience in customer service and client management.
  • Ability to identify Vast, Vpaid, Impression tags, click tags, etc.
  • Intermediate to advanced English proficiency.

    • Skills

    Amazon DSPDSPDV360PMPsProgrammatic CampaignsSmart Buyer ConnectSSPXandr

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