[UPLIVE Company] Creative Manager

UPLIVE is a high-growth global publisher seeking a Creative Manager to lead creative strategy, production planning, and performance learning for our Games & Apps portfolio.

In this role, you will be responsible for turning product insights, audience understanding, market trends, and UA performance data into winning creative directions. You will work closely with UA, Product, and Creative Production teams to build a repeatable creative system that improves win rate, production quality, and learning speed.

Creative Strategy

• Own creative direction for assigned Games/Apps.

• Define creative plan, audience angles, concept pillars, and testing roadmap.
• Turn product USP, audience psychology, market trends, and competitor learning into clear creative bets

Market Research & Creative Analysis

• Lead playtest, competitor research, trend scanning, and GEO/audience learning. Turn market signals into production-ready creative directions.
• Analyze creative performance, diagnose root causes and propose action plans
• Leading research, planning cadences and translating insights into creative actions.

Production Planning

• Plan creative production across video, playable, banner, ASO, and other ad formats.

• Manage roadmap, capacity, priority, timeline, and quality standard.

• Ensure every creative has a clear hypothesis, audience intent, and performance logic.

Team Management

• Manage and coach Creative Strategists..

• Define role expectations, quality standards, and performance KPIs.

• Build team rituals: creative review, trend sharing, playtest, win/fail review, retro.

• Raise ownership, learning speed, and creative quality consistency.

• Align creative strategy with UA goals, product context, and production capacity.

Technical skills requirements:

• 4+ years in Creative Strategy, UA Creative, Creative Production, Product Marketing, or mobile games/apps.

• Passion for mobile gaming / hypercasual / hybrid casual / music game.

• Strong understanding of performance creative metrics: CTR, CVR, IPM, CPI, ROAS, retention, win rate.
• Strong creative sense: hook, gameplay, audience psychology, visual clarity, channel fit.
• Strong research skill across competitors, trends, GEOs, audience behavior, and ad channels.
• Experience working with UA, Product, Designers, Motion Artists, Artists, and Playable Developers is a plus.
• Fluent English in written and verbal communication, with the ability to align stakeholders and influence decisions.
• Comfortable using AI tools to improve speed, quality, and learning.