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Posted 1 month ago

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[UPLIVE Company] UA Marketing (Mobile Games)

Ho Chi Minh CityFull-time

AI Summary

Plans and executes user acquisition campaigns for new music games globally, analyzing performance data and running A/B tests to drive installs and revenue across Google, Facebook, and ad networks.

About this role

Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

WHAT YOU WILL DO

  • Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
  • Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
  • Work closely with Creative teams to provide UA insights to improve product marketability
  • Work closely with global vendors/ ad networks to optimize campaigns
  • Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

    • QUALIFICATIONS

  • 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
  • Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
  • In-app marketing experience for driving deeper conversions
  • Data analysis, Strategic & Tactical planning, Problem solving
  • Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
  • Good communication (English writing and speaking skills)
  • Possess a creative mindset and an instinct for identifying trends.
  • Customer-oriented, Innovative, Emotional intelligence
  • Hunger and humble for learning, sharing, teamwork and self-development
  • Resilient and adaptable under changes and uncertainties
  • WILL BE A PLUS
  • You love music and music-related products
  • Love to interact with mobile music games/ apps
  • Prior experience in gaming industry
  • Being comfortable with data and turning multiple sources of data into insights
  • Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
  • Fanatic learner: proactive learning and sharing knowledge

    • WHAT UPLIVE OFFERS

    We take care of our people — from meaningful reward to everyday experience at workFinancial
  • Competitive salary, 100% pay during probation
  • Performance bonus with up to 30% of company profit shared — no cap
  • Full SHUI + premium private health insurance & annual check-up
    • Personal Well-being
  • 12 days annual leave + 10 days paid sick leave
  • 12 WFH days per year for when you need flexibility
  • 9.4M VND yearly flexi-budget for your personal development
  • Free daily lunch (10+ options)
  • Snacks, drinks, and tea-time always available
  • Monthly/bi-monthly team bonding budget
  • Sports activities (badminton, football, etc.)
    • Personal Development
  • Company learning trips to top markets (Korea first, Japan next)
  • Sponsored access to international conferences & industry events
  • Modern equipment + AI tools to help you work smarter and grow faster

    • Skills

    A/b TestingAdjustAppLovinAppsFlyerData AnalysisFacebook AdsGoogle AdsMintegralPerformance MarketingStakeholder Management

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