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Posted 1 month ago

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[UPLIVE Company] User Acquisition Marketing Manager (Sign-on Bonus)

Ho Chi Minh CityOn-siteFull-time

AI Summary

User Acquisition Marketing Manager who leads and grows a UA team, driving installs and executing UA strategy across UPLIVE’s mobile game portfolio.

About this role

We’re looking for a User Acquisition Marketing Manager (Game) to scale and accelerate user growth across UPLIVE’s portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment.

Team

The Growth team focuses on unlocking and maximizing the full potential of mobile games. We integrate user acquisition, creative content production, monetization strategies, and the technical expertise required to transform games into global successes.



WHAT YOU WILL DO

  • Lead, mentor, and grow a team of UA specialists, ensuring executional excellence and hitting performance goals

  • Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, AppLovin, DSPs, and other

  • Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level

  • Build and maintain strong relationships with strategic partners and ad networks

  • Continuously assess and improve UA workflows, tools, and processes for efficiency and scale

  • Collaborate with cross-functional teams to ensure flawless execution and maximize the impact of available resources.

  • Stay ahead of trends by conducting market research and competitive analysis

    • QUALIFICATIONS

  • 5+ years of hands-on UA experience in mobile gaming or apps

  • 2+ years of experience managing people and teams

  • Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA

  • Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.

  • Highly analytical and comfortable with UA data tools, able to turn insights into action

  • Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment

  • Strong working relationship with at least one significant ad network.

  • Passion for music and gaming is a big plus

  • Fluent English communication is a must

    • To Complement The Team, You Should Be

  • A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events

  • Solution-oriented, self-motivated and have the attitude to get things done

  • Comfortable with uncertainties and changes in a fast-paced environment

  • Curious, proactive learning and knowledge-hungry learner

    • WHAT WE OFFER

  • Competitive salary + Sign-on bonus , 100% salary during probation

  • Performance bonus with 30% of company profit shared with no cap

  • Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check

  • Minimum 12 days paid annual leave + 10 days paid sick leave.

  • 12 days working from home per year

  • Annual flexi-budget (9.400.000-18.800.000 VNĐ/year) for well-being & personal development

  • Free daily lunch with 10+ menu options.

  • Free daily F&B: Snacks, juice, beverage, tea-time

  • Monthly/Bi-monthly team activity allowance

  • Company learning trips will be at the top of countries that we gain the most profit from. 1st is Korea, next destination is Japan

  • Sponsored sports activities: badminton, soccer, ...

  • Sponsored overseas conferences and industry events for all levels.

  • Modern equipment/AI tools provided.

    • Skills

    AppLovinDSPsGoogle AdsMediationMeta AdsMMPsTikTok AdsUnity Ads

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