User Acquisition Manager
AI Summary
Manages and scales global paid acquisition campaigns for Lemonade, focusing on YouTube and Search. Uses data analysis, AI tools, and experimentation to optimize budget allocation and drive performance across large-scale B2C campaigns.
About this role
We're looking for a highly analytical and detail-oriented User Acquisition Manager to join our Paid Acquisition team.
You'll manage and scale global campaigns, leveraging data, advanced models, and AI tools to drive performance and optimize budget allocation across key activities.
We believe three things matter for every role at Lemonade: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own end-to-end management of global, large-scale search and YouTube campaigns
Drive performance through deep data analysis, experimentation, and continuous iteration
Lead measurement, reporting, and budget allocation decisions for your channels
Identify growth opportunities by tracking industry trends, emerging platforms, and new technologies
Use AI tools to enhance campaign performance, automation, and decision-making
Combine strategic thinking with hands-on execution across multiple initiatives
Partner with Product, Creative, and Analytics to maximize impact and alignment
What you'll need
3+ years of experience managing global, large-scale B2C PPC campaigns focused on YouTube and Search (budgets of $150K+/month)
Experience with social platforms is a strong advantage
Strong analytical skills and a data-driven mindset
Proven track record of driving performance at scale
Strong project management and cross-functional collaboration skills
Ability to thrive in a fast-paced, high-ownership environment
Ready to work in an office environment most days of the week
Skills
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