Posted 2 months ago

User Acquisition Manager (In-app Networks)

KyivRemoteFull-time

AI Summary

User Acquisition Manager (In-app Networks) who launches and scales campaigns across in-app advertising networks, runs experiments, owns channel strategy, and reports to the User Acquisition team.

About this role

We are looking for an User Acquisition Manager (In-app Networks). This is an opportunity to take ownership of one of the user acquisition channels for one of our flagship, fast-growing products. You will be responsible for launching and scaling campaigns across leading in-app advertising networks, running your own experiments, and shaping the channel's growth strategy. This role is for someone who wants to do more than just manage campaigns—it’s about influencing the direction of the channel, making data-driven decisions, and seeing the direct impact of your work.

You will join a strong User Acquisition team with well-established processes, deep domain expertise, and a collaborative knowledge-sharing culture. You'll work closely with experienced creative marketers, analysts, and designers to rapidly validate hypotheses, identify winning approaches, and scale successful strategies. We give our team the freedom to experiment and grow what works, without artificial limitations on budgets or technical capabilities, so you'll have everything you need to maximize your impact.

About the product: We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?

In this role, you will

Launch and manage advertising campaigns across ad networks (AppLovin, Moloco, Mintegral, Unity Ads, etc), where we operate as an official partner.

Monitor and optimize campaigns daily against key metrics (CPA, CPI, IPM, ROAS, Retention).

Own your channel strategy end-to-end: design your own testing structure for creatives, audiences, and bidding strategies, focused primarily on Tier-1 markets (US, Western Europe).

Maintain campaign reporting and prepare regular performance reports.

Communicate directly with network account managers on launches, optimization, creative moderation, and technical issues.

Collaborate with the Creative team to request and provide feedback on creatives.

Report on results in team syncs and drive your own experiments with real ownership of outcomes.

It’s all about you

1+ years of hands-on experience in performance marketing for mobile apps, personally launching and managing campaigns (not only through a managed-service setup).

Practical, hands-on experience with at least one of the networks: AppLovin, Moloco, Mintegral, Unity Ads, at a meaningful spend level (not just small test launches).

Experience working with monthly budgets from $100,000.

Understanding of programmatic/ad network buying principles (bidding, auctions, optimization events).

Solid grasp of core performance metrics (CPA, CPI, CTR, CR, ROAS, IPM, LTV)

Confident with Excel/Google Sheets for data work.

English at Intermediate (B1+) level for working with network interfaces and communicating with account managers.

Attention to detail and discipline in reporting and campaign structure

Would be a plus

Basic SQL knowledge or experience with BI tools (Tableau, AppsFlyer).

Understanding of MMP tools (AppsFlyer/Adjust) and attribution principles.

Interest in automating routine processes (reporting, monitoring) using AI tools