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Posted 2 months ago

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User Lifecycle Marketing Manager

Kuala LumpurRemoteFull-time

AI Summary

Leads regional lifecycle marketing and CRM strategy for ShopBack across Asia-Pacific, defining and executing localized, data-driven campaigns to boost user engagement and retention. Partners with product, data, and marketing to scale personalization and CRM tooling.

About this role

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

You will be the driving force behind ShopBack’s engagement and retention strategy across Asia-Pacific. You’ll set the vision for how CRM can unlock growth, shape best practices across markets, and influence teams toward delivering personalized, data-driven experiences that keep users coming back. This role calls for a technical CRM expert who can balance big-picture thinking with executional excellence, influence stakeholders at all levels, and scale impact across diverse markets.

Your Adventure Ahead

  • Define and own the regional CRM strategy, ensuring alignment with ShopBack’s broader growth and retention goals.
  • Act as a trusted advisor to country marketing leads, guiding them in developing localized lifecycle campaigns that ladder up to regional priorities.
  • Establish best practices, playbooks, and governance frameworks to ensure consistent CRM execution across all markets.
  • Partner with Product, Data, and Tech teams to shape CRM tooling, automation, and personalization capabilities at scale.
  • Lead regional performance reviews, translating data and insights into actionable recommendations for leadership and local teams.
  • Champion innovation and experimentation, piloting new CRM initiatives and scaling successful models across markets.
  • Build and nurture strong stakeholder relationships, influencing senior decision-makers across marketing, product, and commercial teams.
  • Coach and mentor junior marketers, elevating CRM expertise and capability across the region.

    • Essentials to Succeed

  • 5 to 8 years of relevant experience in CRM, or lifecycle marketing, ideally within a digital, tech, or e-commerce environment.
  • Proven track record of leading CRM initiatives across multiple markets and delivering measurable impact on user engagement and retention.
  • Strong strategic mindset, with the ability to design data-driven campaigns while remaining hands-on when required.
  • Proficiency in CRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar).
  • Advanced analytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies.
  • Excellent stakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams.
  • Highly organized and detail-oriented, able to manage multiple priorities and timelines across markets.
  • A proactive leader and self-starter, motivated to take ownership, drive results, and inspire others in a fast-paced environment.
  • Thrives in dynamic, high-growth settings, adapting quickly to change while keeping teams focused on impact.

    • Skills

    A/b TestingAnalyticsBrazeCampaign GovernanceCampaign OrchestrationCRMCustomer Journey MappingData DashboardsData-driven CampaignsGlobal To Regional AlignmentGovernance FrameworksIterableLocalizationMarketing AutomationMulti-market CoordinationPersonalizationRetention MetricsSalesforce Marketing CloudSQLStakeholder ManagementWorkflow Automation

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