Jobless Developer
Binance logo
Binance

Posted 6 days ago

Open

Business Insight Lead (User Growth)

Hong KongRemote

AI Summary

Lead user growth and marketing strategy for a global cryptocurrency exchange, optimizing full-funnel user journeys and multi-channel acquisition to drive scalable, high-quality user growth.

About this role

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Requirements

  • Optimize user growth & marketing strategies / analysis based on our current global ecosystem

  • Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention

  • Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities,social etc.)

  • Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient

  • Run rapid A/B tests, iterate growth models, and improve user quality

  • Tailor strategies for local markets with deep user insights

  • Collaborate cross-functionally to bring strategies to life

    • Responsibilities

  • 8+ yrs in user growth / performance / digital marketing

  • Global market experience (MENA, LATAM, SEA, Africa, etc.)

  • Strong data mindset, familiar with growth tools & KPIs

  • Internet, Web3, or fintech background preferred

  • Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage

  • Adaptable, entrepreneurial, and hands-on

    • Skills

    A/b TestingCACConversionData AnalysisFintechFunnel AnalysisGrowth ToolsKOL MarketingKPIsLTVPPCRetentionSEOUser AcquisitionViral CoefficientWeb3

    Explore related jobs

    More jobs at Binance

    Similar A/b Testing jobs

    Jobs in Hong Kong

    Browse these categories

    Remote JobsRemote Jobs With No Experience RequiredA/b Testing JobsData Analysis JobsFintech Jobs

    Market data for this role

    All reports →