Campaign QA Analyst

Kobie, a 35-year veteran of the loyalty industry, a multi-year Forrester Leader, and USA Top Workplace is expanding its global footprint by establishing a Tech Hub in India. Kobie partners with global brands to build deep connections with their customers through personalized, data-driven loyalty experiences and has a mission of growing enterprise value through loyalty. The Tech Hub will serve as a Global Capabilities Center for a broad range of technology roles, and this is your chance to play a pivotal role in shaping our presence in India. Join us as we continue to lead in loyalty, delivering innovative customer experiences for some of the world’s most recognized brands while working alongside some of the best and brightest in loyalty.

The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. As a Marketing Ops QA Analyst, you’ll serve as the final quality gate before any campaign reaches a client’s loyalty members. You’ll work closely with Developers and Campaign Managers to validate every outbound communication — ensuring it’s accurate, compliant, on-brand, and aligned to the campaign’s intended audience and strategy.

As a Campaign QA Analyst, you own defect identification, tracking, and sign-off — and no campaign ships without your clearance.

Review and validate all outbound campaigns prior to deployment — including email content, subject lines, personalization, and dynamic elements

Verify audience targeting logic, segmentation, and suppression lists against campaign specifications

Confirm data integrity: validate that merge tags, personalization fields, and offer content are rendering correctly for the right audiences

Check all links, UTM parameters, and redirect destinations for accuracy

Validate platform configuration — send settings, throttling, scheduling, from name/address — against approved specs

Assess campaigns against brand standards, legal and compliance requirements, and messaging strategy

Log and track defects in the team’s QA system; communicate findings clearly to Development for resolution

Own QA sign-off gates in the deployment workflow — campaigns do not deploy without QA clearance

Review quality-related post-launch issues and feed findings back into QA frameworks and checklists

Maintain and improve QA documentation, checklists, and testing standards over time

At the end of the first year, success means: defect rates on deployed campaigns stay below 2%, QA reviews are completed within SLA windows, and every defect log is clear enough for Development to resolve without back-and-forth

Required Knowledge, Skills, and Experience:

Bachelor’s degree or equivalent experience

1–3 years of experience in QA, marketing operations, or digital campaign review

Familiarity with email marketing platforms and campaign QA workflows

Strong analytical eye — able to catch discrepancies in data, copy, and configuration that others miss

Understanding of audience segmentation, targeting logic, and suppression requirements

Methodical, process-oriented approach; comfortable working from checklists and documented standards

Clear communicator — able to describe defects precisely and escalate risks without ambiguity

Additional Skills That Will Help You Stand Out:

Working knowledge of HTML/CSS email rendering

Familiarity with Salesforce Marketing Cloud or equivalent enterprise ESP

Experience using defect tracking tools (Jira, or similar)

Knowledge of AMPScript or dynamic content logic in campaign platforms

HOW YOUR SUCCESS WILL BE MEASURED

Understanding of the client’s operations

Documentation of processes and procedures

Oversight of marketing operations end-to-end