Content Creator

• A steady pipeline of case studies, in written and video form, that sales and marketing use every week.
• A clear, forward-looking content schedule for the CRO, with activity organised and delivered on time.
• Campaigns launched with high-quality content ready on schedule.
• The digital team and wider marketing team well supported with copy, visuals and clips.
• A well-organised, up-to-date image library and content archive.

Key Responsibilities

• Support the Marketing Lead on campaign work, producing content from brief to publication.
• Write and produce blogs, whitepapers, guides, landing page copy and email content.
• Ensure all content is on brand, on message, our tone of voice and tailored to SME owners and decision makers.
• Repurpose long-form content into shorter formats across channels.

• Own the case study programme end to end, from identifying stories to final sign-off.
• Source suitable clients with CFOs and commercial team, and secure client approval.
• Plan and conduct interviews with clients and CFOs, in person or remotely.
• Write up case studies in written form and produce them as video, managing filming and editing (sometimes working with an external agency).
• Maintain a library of case studies by sector, market and challenge so they are easy to find and use.

• Work closely with the CRO to co-create short form video content to establish the CRO as ‘the face of the CFO Centre’ on a variety of social channels including but not limited to TikTok, YouTube, LinkedIn and META, capturing their insight and point of view.
• Build and manage a content schedule for the CRO, advising where and when they are needed.
• Organise content-related activity such as podcasts, webinars, interviews, filming and speaking slots.
• Prepare briefing notes, talking points and supporting materials ahead of each activity.
• Turn CRO-led activity into content, such as articles, social posts, clips and quotes.
• Support the CRO with maintaining his social accounts.

• Own and champion The CFO Centre tone of voice, keeping the TOV guidelines up to date.
• Review copy from the wider team, agencies, partners and AI tools for accuracy, consistency and voice.
• Manage consent and release forms for client filming, photography and logo use (GDPR).

• Produce and support content for other areas of marketing, including working closely with the digital team.
• Help support marketing areas with copy and assets for website, SEO, paid media, social, email and events activity where needed.
• Contribute to the content calendar and share ideas for new formats and topics.

• Visuals: create social graphics, carousels, infographics, presentation slides and campaign assets in Canva or Adobe.
• Audio and short form video: produce and edit podcasts, webinar clips for social and web.
• Photography: capture images at events, team activity and CFO shoots, and manage our image library.

Skills, Knowledge & Expertise

• At least 3 years in a content creator role or similar, ideally in B2B or professional services.
• Experience of developing Tik Tok, You Tube, Meta and LinkedIn B2B videos with engaging short form video.
• Excellent writing skills, with a portfolio covering long-form, campaign and case study content.
• Confident interviewing clients and senior leaders, and turning conversations into compelling stories.
• Hands-on design skills in Canva and/or Adobe Creative Suite.
• Experience producing short-form video and audio clips.
• Experience managing an image library.
• Highly organised, able to manage multiple projects, schedules and stakeholders at once.
• Strongly relationship focused, comfortable working closely with senior executives.
• Willing to travel occasionally for events, interviews and shoots.

• Experience creating content for SME owners or financial audiences.
• Experience organising or producing podcasts and webinars.
• Experience working in an international or multi-market business.

Benefits

• Competitive Salary
• 25 days annual leave plus bank holidays (including Christmas shutdown)
• Hybrid Working - Minimum 3 days in office, 2 days working from home
• Pension scheme
• Spill - mental health & wellbeing support
• EV salary sacrifice scheme
• AI Hub, Training Courses & Support
• Free on-site parking
• Family-inclusive annual company celebration