Creative Strategist
AI Summary
Develops performance-driven creative concepts and testing strategies to support customer acquisition and business growth for a DTC supplement brand. Partners with Creative, Growth, and Paid Media teams to turn data and insights into briefs and campaigns.
About this role
About the Job
Mars Men is one of the fastest growing DTC brands in the US, achieving a $100M run rate in less than 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business.
We are seeking a Creative Strategist to develop performance-driven creative that supports customer acquisition and business growth. You will partner with our Creative, Growth, and Paid Media teams to translate performance data, customer insights, and market trends into compelling concepts, briefs, and testing plans.
This role is ideal for a strategic, highly creative thinker who enjoys moving quickly, testing new ideas, and using results to continuously improve the work.
What You’ll Do
Create clear, actionable briefs for designers, editors, creators, and production partners
Analyze creative performance and translate key learnings into new concepts and iterations
Partner with Growth and Paid Media to align creative priorities with acquisition goals
Maintain a structured testing roadmap across messaging, hooks, formats, audiences, and offers
Research customer insights, competitive creative, platform trends, and cultural moments to identify new opportunities
Manage creative timelines and ensure a consistent pipeline of high-quality assets
Must-Have Requirements
Strong understanding of Meta advertising and direct-response creative best practices
Experience using performance data and customer insights to inform creative strategy
Strong visual and narrative judgment across short-form video, static, UGC, and other paid social formats
Experience writing briefs and providing clear, actionable feedback to creative partners
Strong organizational skills and the ability to manage multiple projects in a fast-paced environment
Proficiency with tools such as Figma, Notion, Google Workspace, and Slack
Life at Mars Men
Remote Work Environment – Our team is remote, offering full flexibility to work from home
Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact
Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
Parental Leave – Generous paid parental leave for growing families
Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)
$200 Annual Superpower Membership
Growth & Development – We invest in your professional development with ongoing learning opportunities
Skills
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