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Rbanw

Posted 1 month ago

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CRM Marketing Specialist

PortlandOn-siteFull-time

AI Summary

The CRM Marketing Specialist builds, executes, and optimizes email, SMS, and automated marketing campaigns across HubSpot and Salesforce to manage customer journeys, segment audiences, and drive engagement and retention.

About this role

Our Story
We're part of the Renewal by Andersen network - one of the most respected names in window and door replacement - and there's no better time to join. We've built a culture where people stick around: strong leadership, a great team, and real investment in your growth. We're backed by 120+ years of Andersen craftsmanship, and we're not just filling a role. We're looking for someone to grow with us.

As a CRM Marketing Specialist, you'll be responsible for building, executing, and optimizing email, SMS, and automated marketing campaigns through HubSpot. You'll manage campaigns throughout the customer journey, ensuring accurate audience segmentation, workflow automation, personalization, and reporting. Working closely with cross-functional teams, you'll help improve customer engagement, campaign performance, and marketing operations through data-driven decision making and continuous optimization.

What's in it for You?

  • Competitive Compensation: Salary ranging between $64,000-$76,000 based on experience.
  • Comprehensive Benefits Package: Health, dental, vision, and long-term disability coverage.
  • 401(k) with Company Match: Competitive company contributions to support your financial future.
  • Paid Time Off & Holidays: Generous PTO and company-paid holidays to promote work-life balance.
  • Collaborative Culture: Be part of a supportive, team-oriented environment focused on service excellence.

    • Responsibilities

  • Campaign Execution: Build, test, launch, and optimize email, SMS, and automated marketing campaigns in HubSpot.
  • Customer Journey Management: Manage audience segmentation, personalization, and lifecycle workflows to deliver targeted customer experiences.
  • Marketing Automation: Create and maintain workflows, lists, forms, landing pages, and other campaign assets.
  • CRM Data Management: Maintain accurate customer data across HubSpot and Salesforce, including contact records, lifecycle stages, subscription preferences, and campaign associates.
  • Quality Assurance: Test campaigns, workflows, links, and tracking to ensure a seamless customer experience.
  • Reporting & Analytics: Monitor campaign performance, develop reports, and recommend improvements based on data.
  • Cross-Functional Collaboration: Partner with internal teams to coordinate campaign timelines, assets, testing, and approvals.
  • Continuous Improvement: Troubleshoot campaign and workflow issues while identifying opportunities to enhance automation and customer engagement.
  • Additional Tasks: Other duties as assigned.

    • Qualifications

  • Education: Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
  • Experience: 2-3 years of experience in CRM, lifecycle marketing, marketing automation, or a related marketing role.
  • HubSpot Expertise: Hands-on experience building and managing campaigns, workflows, lists, and automation in HubSpot.
  • Salesforce Knowledge: Working knowledge of Salesforce CRM and its integration with marketing automation platforms.
  • Lifecycle Marketing: Experience developing and executing customer lifecycle strategies that drive engagement, retention, and repeat business.
  • Analytical Skills: Ability to interpret campaign performance data and translate insights into actionable recommendations.
  • Organization & Collaboration: Strong organizational, project management, and communication skills with the ability to manage multiple priorities and collaborate across teams.

    • Technical Skills

  • HubSpot: Proficiency using HubSpot Marketing Hub and CRM to build, manage, and optimize campaigns.
  • Marketing Automation: Experience creating workflows, automated customer journeys, and lifecycle campaigns.
  • Audience Management: Knowledge of customer segmentation, dynamic lists, and personalization strategies.
  • Reporting & Analytics: Ability to analyze campaign performance, build reports, and leverage data to optimize results.
  • CRM & Data Management: Experience maintaining CRM data integrity, contact records, lifecycle stages, and subscription preferences.

    • Physical Requirements

  • Computer & Office Work: Ability to work at a computer and use standard office equipment for extended periods.
  • Communication: Ability to communicate effectively in person, by phone, email, and virtual platforms.
  • Mobility & Dexterity: Ability to remain stationary for extended periods, move throughout the office, and operate standard office equipment.
  • Lifting: Ability to occasionally lift and move office materials up to 15 pounds.

    • Skills

    Audience SegmentationCustomer Lifecycle MarketingEmailHubspotMarketing AutomationReporting & AnalyticsSalesforceSMS

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