Posted 17 days ago
CRM, Senior Executive
AI Summary
Manages day-to-day CRM campaign operations, marketing automation, audience segmentation, QA, and reporting for retail and ecommerce clients across multiple channels.
About this role
About Us
At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture.
At Assembly we embody three core values: Show Up - actively contribute to a space of personal and collective growth; Make Change - embrace obstacles as opportunities, taking intentional steps to drive positive change; and Win Well - approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact.
We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence
Overview
Assembly Global is hiring a Senior CRM Specialist to support CRM delivery across client projects in the retail and ecommerce sector.
The role will focus on day-to-day CRM campaign operations, marketing automation maintenance, audience segmentation, QA, reporting support, and platform execution. The ideal candidate should be hands-on, detail-oriented, and comfortable working in a fast-paced CRM environment across multiple channels, markets, and languages.
This is an execution-focused role suited for someone with strong CRM platform experience and the ability to manage high-volume campaign delivery with accuracy and consistency.
Responsibilities
- Manage day-to-day CRM campaign setup and deployment across client projects
- Execute campaigns across channels such as email, push notifications, SMS, WhatsApp, and in-app messaging
- Build and prepare audiences based on approved campaign briefs and segmentation rules
- Conduct campaign QA, including links, audience logic, suppression rules, language versions, scheduling, and tracking parameters
- Maintain campaign trackers and ensure delivery timelines are met
- Support new and existing marketing automation journeys by updating content, assets, and campaign logic based on approved inputs
- Monitor live automations and flag delivery issues, performance drops, or required updates
- Prepare basic post-campaign performance reports and summaries
- Coordinate with internal strategy, client servicing, creative, and analytics teams to ensure smooth campaign delivery
- Follow CRM best practices around frequency capping, suppression, consent, personalization, and customer experience
Equal Opportunities
Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
Skills
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