CRM Specialist - Argentina

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BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.

With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.

Great people, bold ideas, and a sharp focus on user experience set us apart

Purpose

We are looking for a CRM Specialist to coordinate the end-to-end orchestration of the regional CRM calendar (Promotional, Ad-hoc, Live, and Automated campaigns), ensuring cross-channel consistency and alignment with business objectives.

In this role, you’ll

• Mastermind the end-to-end orchestration of the regional CRM calendar, integrating Promotional, Ad-hoc, Live, and Automated lifecycles to ensure absolute cross-channel synergy and strategic alignment.
• Drive the monthly CRM planning architecture, leveraging data-backed insights to optimize audience segmentation and deploy sophisticated personalization frameworks.
• Synthesize inputs from Marketing, Sports, Casino, and Product stakeholders into high-impact CRM initiatives that directly move the needle on commercial KPIs.
• Lead high-stakes CRM projects for Argentina, from scaling cross-sell initiatives to pioneering new channels like Telegram with rigorous post-launch analytical auditing.
• Engineer a robust monitoring framework for lifecycle performance (Registration to Reactivation), delivering structured, high-fidelity insights to the CRM Manager.
• Deep-dive into customer behavioral data to audit journeys and tactics, translating complex patterns into actionable automation logic and tactical campaign precision.
• Execute weekly performance sprints, identifying algorithmic or execution risks and proposing data-driven adjustments to maintain growth momentum.
• Uphold operational excellence through meticulous quality control of segmentation logic, compliance protocols, and technical campaign scheduling.
• Standardize cross-team workflows, ensuring that CRM best practices and automation guidelines are scalable and consistently applied across all regional brands.
• Optimize Argentina’s bonus ecosystem and SMS ROI through precise budget tracking and cohort-based financial analysis.
• Function as the tactical engine of Argentina’s CRM operations, ensuring peak daily output through process optimization and rigorous workflow management.

What we look for in an exceptional candidate

• 3+ years of experience in outbound marketing, leveraging data to drive user acquisition and retention.
• Proven expertise in managing at least 2 marketing automation platforms to execute complex, multi-channel strategies.
• Demonstrated leadership in coordinating cross-functional teams, fostering an organized, high-output work environment.
• Expertise in orchestrating intricate, trigger-based automated campaigns that map to complex customer lifecycles and behavioral triggers.
• Sophisticated ability to manage high-volume, data-backed email campaigns with a focus on optimization and precision.
• Familiarity with the betting industry (highly valued) and a passion for gaming entertainment.
• Solid understanding of machine learning principles and their application in delivering intelligent, personalized content.
• Strong proficiency in data analytics and reporting, turning raw performance data into actionable growth insights.
• Exceptional stakeholder management skills, capable of aligning cross-functional teams around data-driven goals.
• Experience managing remote, distributed teams across time zones with a focus on clear communication and structured workflows.

Bonus points if you also have

• Experience in the iGaming industry either with sportsbetting or online casino verticals
• Intermediate-advanced Portuguese and/or English language skills.

How we do things

• The team is fast-moving, collaborative, and demanding, with high standards for quality and a genuine commitment to building something that lasts. We are not looking for someone to fill a seat.
• We are looking for people who want to grow with the company, take ownership of their work, and be part of building a regional team that operates at a high level across multiple markets.
• For the right person, this is an opportunity to join at a stage where your contribution is visible, your growth is real, and the path forward is defined by what you deliver.

We expect every team member to live our values

Accountability & Ownership – Take charge, own your craft

Reliability – Deliver with quality and consistency

Teamwork – Collaborate, challenge, and grow together

Winner Spirit – Compete with purpose and grit

Wellbeing – Build a career that energizes you

Curiosity & Innovation – Keep questioning. Keep improving