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Lalamove

Posted 27 days ago

Open

Digital Marketing & Acquisition Executive (Regional Scope)

Hong KongOn-siteFull-time

AI Summary

Supports the marketing manager in developing and executing global user-acquisition strategies across paid digital, owned, and earned channels, collaborating with local city teams and data analysts to optimize campaigns and explore new ad-tech solutions.

About this role

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!

As Lalamove continues to expand super-fast – we are strengthening our digital and acquisition team in the marketing department. Looking for an Executive with result and data-driven and strong business mindset to acquire more new users globally

What you'll do:

  • Assist the manager to develop global growth strategy including acquisition and activation in full funnel channels (covering paid digital and owned channels)
  • Provide direction and monitor global media channels with Local City Team, including earned channels (including Twitter, Facebook, Instagram), paid channels (including facebook, google, programmatic, affiliate...etc.)
  • Recommend, develop, monitor SEO and ASO strategies to generate traffic, drive the performance of campaigns, and to enhance brand awareness
  • Optimize, monitor & analyse all acquisition efforts being run on various channels, By working with Local City Team and Data Analysis Team to dig out insights to drive performance uplift and formulate different local activations
  • Explore new channel and ad-tech solution to improve the acquisition performance
  • Drive performance A/B testing and workout the experiment framework to improve the channel efficiency

    • The must-haves:

  • Problem-solver: To be able to identify & anticipate problems in order to be both proactive & reactive.
  • User Empathy: To be able think from a perspective of a user & build user journeys which are seamless.
  • High autonomy: Self-organized, passionate with a can-do attitude, and own end-to-end projects.
  • Data-Driven: To utilize existing data on hand to make informed decisions
  • Team-player: To be able to understand team challenges & to be able to build team empathy in while delivering results at the same time.
  • Collaborative mindset: You will have to work with multiple stakeholders to plan, implement & measure all branding efforts & strategies across multiple markets.

    • What you'll need:

  • Degree holder in Business, Marketing, or related discipline
  • 1 year+ relevant experience in digital marketing (Media Planning, Social Media, Digital Campaign, CRM, SEM, SEO). More experience will consider as Senior Executive
  • Understanding of digital marketing ad-tech, ad-tracking, all biddable ad platforms (Like Facebook Ad Manager, Google Awards, DV360 etc) and channel ecosystems
  • Data and results-driven
  • Proactive attitude and a team player

    • Skills

    A/b TestingAd TrackingAffiliate MarketingASOCRMData AnalysisDigital Campaign ManagementDV360Facebook Ad ManagerGoogle AdsMedia PlanningProgrammatic AdvertisingSEMSEO

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