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Director, Segment Marketing

HyderabadOn-siteFull-time

AI Summary

Lead segment marketing for the US and German manufacturing verticals, owning strategy, messaging, budget, and full-funnel execution while traveling internationally to industry events.

About this role

Overview

JAGGAER provides an intelligent Source-to-Pay and Supplier Collaboration Platform that empowers organizations to manage and automate complex processes while enabling a highly resilient, responsible, and integrated supplier base. With 30 years of expertise, we specialize in solving complex procurement and supply chain challenges across various industries.

Our 1,300+ global employees are obsessed with ensuring customers get full value from our products - ultimately enhancing and transforming their businesses.

For more information, visit www.jaggaer.com

What We’re Looking For:

Role Type: High-Impact Individual ContributorTarget Experience: Former Top-Tier Management Consultants (McKinsey, Bain, BCG / MBB). Worked for or in Manufacturing.Travel: International travel required (~10%–15% to the US and Germany for key events, market immersion, and strategic sessions)

Are you currently an Engagement Manager, Project Leader, or Case Team Leader at an MBB firm who loves strategic problem-solving and wants to build and execute directly?This is not a traditional corporate marketing role, nor is it a high-level advisory role where you hand off execution to others. Reporting directly to the Chief Marketing Officer, you will lead segment marketing for our largest and most critical vertical across the United States and Germany.You will own strategy, message development, budget allocation, and full-funnel execution. With a direct line to executive leadership and targeted on-the-ground presence in key markets, this role offers immersive, multi-disciplinary exposure to every modern go-to-market lever, combining strategic ownership with hands-on execution.

Principal Responsibilities

- Strategic Ownership: Function as the single point of accountability for growth, positioning, and pipeline creation in the US and German manufacturing segments, reporting performance directly to the CMO.

- Budget & ROI: Define, allocate, and manage the segment marketing budget, optimizing for conversion rates, customer acquisition cost (CAC), and pipeline efficiency.

- Market & Buyer Intelligence: Develop deep expertise in manufacturing buyer personas, supply chain complexities, and direct spend procurement dynamics.

- Messaging, Positioning & Web Presence: Craft high-converting value propositions, differentiation frameworks, and campaign messaging tailored to manufacturing executives in the US and Germany. Directly write, update, and optimize website landing pages and web copy (supported by central web/design teams for publishing).

- Hands-On Campaign Execution & Field Presence: Events & Field Marketing: Evaluate, select, and manage presence at key US and European manufacturing industry events—including traveling on-site (~10%–15%) to represent JAGGAER and engage directly with prospects and customers. Email Campaigns: Strategy, copywriting, segmentation, and deployment of targeted email sequences. Webinars & Content: Conceptualize, script, host, and drive audience acquisition for high-value webinars. Paid Ads: Manage targeted digital ad campaigns across LinkedIn, search, and trade media.

While you will leverage central specialized resources (e.g., website managers pushing code live, creative design support), you retain full end-to-end ownership and accountability for execution.

Success in this Position:

- Strategic ownership for growth, positioning, and pipeline creation across the US and German manufacturing segments.

- Effective budget allocation and measurable ROI across full-funnel marketing activities.

- Strong market and buyer insight translated into compelling messaging and hands-on campaign execution.

Position Requirements

Must Have:

- Top-Tier Consulting Background: 3+ years at a top management consulting firm (McKinsey, Bain, BCG). You have proven problem-solving horsepower, business acumen, and structured analytical skills.

- Manufacturing Experience: Experience working for, with, or advising organizations in Manufacturing.

- Global Mobility: Willingness and ability to travel internationally (~10%–15%) to Germany and the United States for critical industry events, market immersion, team syncs, and field execution.

Nice to Have:

- Strategic & Operational Drive: Eager to trade high-level strategic advisory work for direct execution ownership and real operational impact.

- Exceptional Communication & Copywriting: Strong ability to translate complex software solutions into clear, compelling messaging for C-level executives.- Grit & Ownership Mindset: Highly autonomous self-starter who thrives on accountability and multi-disciplinary execution.

What We Offer: At JAGGAER, we are committed to supporting you and your family’s well-being. Your health is a priority, and we offer a range of programs to help you stay well and thrive. Our benefits include Health, Accidental Insurance, and Term Life.

Our Values - T.E.A.M:At JAGGAER, our business is about people. Our products are built on intellectual property, but the real differentiator is the teams behind them–the way we collaborate, innovate, solve problems and deliver for customers. TEAM gives us a common set of expectations for how we work together across products, cultures, and geographies.

 • Transparency - Openness Builds Trust: Candor strengthens relationships, speeds decision-making, and ensures problems are solved together—with customers, teammates, and partners.• Entrepreneurial Spirit – Own It, Drive It, Make It: A scrappy, customer obsessed, problem-solving mindset is at the cornerstone of both organizational and personal growth • Accountability – Thumbs In, Not Fingers Out: We take responsibility ourselves before pointing elsewhere• Metrics-Driven Results – Outcomes Over Activities: Data and evidence guide our decisions, help us course-correct quickly, and ensure we’re delivering real impact.

EEO: JAGGAER is a proud equal opportunity/affirmative action employer supporting workforce diversity. We do not discriminate based upon race, ethnicity, ancestry, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military, or veteran status, mental or physical disability, or other applicable legally protected characteristics.

Great Place to Work® Certified 2026 – JAGGAER

Join a workplace where innovation, collaboration, and people come first.

We are proud to announce that JAGGAER has been certified as a Great Place to Work® for 2026, recognizing our commitment to creating an inclusive, empowering, and high-performing culture.

Skills

Budget AllocationCustomer Acquisition Cost (CAC) AnalysisDifferentiation FrameworksEmail Campaign ManagementFull-funnel MarketingLanding Page OptimizationLinkedIn AdsManufacturing Buyer PersonasMarket And Buyer IntelligencePipeline EfficiencyROI MeasurementSearch AdvertisingSegment MarketingSupply Chain Procurement DynamicsTrade MediaValue Proposition DevelopmentWeb CopywritingWebinar Hosting

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