Expansion Manager [Germany]

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us?

Be responsible for the development of Emma's franchise network in Germany and ensure its success

Define and drive a lead generation strategy to identify and attract qualified franchise candidates in the German market

Manage internal and external stakeholders (internal teams, prospective franchisees, legal and real estate partners) throughout the development process

Build deep market mastery and full ownership of your market: local dynamics, competition, catchment areas, expansion potential

Develop a strategic plan for franchise network expansion covering all aspects of the business (legal, financial, operational, marketing)

Negotiate franchise agreements with empathy, building trusted, long-term relationships with partners

Be an inspirational example for team members through high performance and demonstrated leadership

More than 2 years of experience in project management or network/franchise development

Availability to travel

You are fluent in German and English (other languages are a plus!)

Experience in franchise development or store launches in Germany is a plus

You combine an entrepreneurial mindset with strong empathic and negotiation skills, building solid partner relationships and finding win-win solutions

You are resilient and able to drive your projects to completion, successfully and on time

First-hand experience in business development, partnership management, or lead generation is a plus

First-hand experience in launching a store or franchise is a plus

Your strengths include a sense of responsibility, self-reliance, and a structured way of working

You love to organize and coordinate things yourself, and can move forward independently

You are passionate, self-confident, and comfortable approaching new people

A completed degree in Business Administration, Marketing, or a related field is a plus

Responsibility and decision-making authority from your first day

The opportunity to work on challenging tasks that contribute to your professional growth

Work independently and as part of a dedicated, international team

Private Health Insurance and 24 vacations days per year, with 1 extra day per year worked (until a limit of 29 days per year)

22 remote days per quarter policy, with offices in Parque das Nações, Lisbon.

Work with and learn from experts in diverse fields

Get to know your team members at our exciting company events

Working from a pet-friendly office