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Coins.ph

Posted 4 months ago

Open

Global User Growth Lead

ShanghaiHybrid

AI Summary

Leads global marketing and growth experiments for a crypto affiliate framework, defining strategy across channels, driving revenue and affiliate sign-ups, and managing budget and ROI.

About this role

Responsibilities

  • Defining and evolving a standardized global marketing/growth experiment affiliate framework across relevant marketing channels growth, responsible and service for the general market strategy and growth goal.
  • Mapping out global affiliate marketing/growth strategy initiatives and experiments for the relevant motion, pulling out key insights of crypto industry analysis.
  • Involving and working closely with CEO, the marketing team and other relevant teams such as product/Operation etc.
  • Lead the new products growth and drive a high volume revenue growth, sign up affiliate marketers in top regions we identified.
  • Responsible for global expanding growth channels, including evaluating and expanding new online and offline channels in regions such as EU regions, some key asian countries.
  • Manage and supervise the company’s global affiliate expense budget, ensuring the ROI of Global marketing.

    • Requirements

  • Over 5 years of experience in finance/crypto industry with hands-on experience and resources of key clients, affiliate in top regions KR, VN, JP, TR and others.
  • Bachelor degree or above in marketing major or relevant equivalent majors.
  • Demonstrate deep understanding of crypto industry and being sensitive about market with strong market analysis skill.
  • Proficient in creating promotional plans and using various promotion methods.
  • Fluent in English is a must.
  • Proven track record of leading and managing successful teams.

    • Skills

    A/b TestingAffiliate MarketingBudget ManagementChannel ExpansionCrypto Industry KnowledgeGrowth ExperimentsKAs ManagementMarket AnalysisPromotional PlanningROI Analysis

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