Head of CRM - Based in Malta

This is a brilliant opportunity for a strategic, data-driven, delivery-focused and highly analytical Head of CRM to join a rapidly growing online casino operator based in Malta!
The right person for this job has successfully built engagement for both Fiat and Crypto-brands in iGaming, or in other high-volume transaction industries.

Our client is a multi-brand, multi-GEO operation, and wants to engage an individual who has successfully managed campaigns in the DACH, Oceania, and Canada and "ROW" GEOs.

Excellent salary of €100-120K basic + bonus & benefits!

The role is based in Malta and only individuals ready to reside in Malta can be considered for this office-first role.

Role & Responsibilities

• Hands-on leadership of both the CRM function and a growing team, with full ownership of player retention, reactivation & LTV strategy

• Build and maintain a rigorous testing framework across channels, offers, and journeys

• Identify where automation can replace manual, repetitive CRM workflows

• Champion the use of AI and automation across the CRM function, from predictive churn and next-best-offer models to AI-assisted content, journey orchestration, and campaign QA

• Bring practical, ROI-backed recommendations to leadership

• Foster a test-and-learn culture where decisions are backed by data, not opinion

• Develop and constantly enhance distinct CRM approach per region and player segmentation to ensure the best ROI

Skills & Experience

• Strong experience of building, leading and directing top-performing CRM teams within iGaming or other regulated, high-volume transaction industries

• Proven experience of building and owning CRM strategy across multiple GEOs, including DACH, NZ, Australia & Canada

• Comfortable working directly in SQL and BI tools (e.g. Looker, Tableau, Power BI) and translating findings into strategy, not just reporting them

• Hands-on experience with CRM platforms like Fastrack, Optimove, Braze, Smartico, or Xtremepush

• Proven track record of driving automation within a CRM function e.g. predictive modelling, journey automation, AI-assisted content or personalisation

• Strong business acumen

• Excellent communication skills in English

• Ability to communicate effectively on all levels, including delivering reports to the Management Team

About this role

• Office-first based in Mriehel, Malta

• Employee must reside in Malta

• Salary €100-120K

• Discretionary bonus

• Other benefits

Please, apply with your detailed CV in English.

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