Head of Digital Growth

About the role

We are looking for a strategic and data-driven Head of Digital Growth to lead customer acquisition and scale performance marketing across global iGaming markets.

You will own the digital growth strategy, managing paid acquisition channels, optimizing marketing performance, and driving sustainable revenue growth. Working closely with Product, CRM, BI, and Leadership teams, you'll ensure every marketing investment delivers measurable business impact.

Your main responsibilities will be:

• Define and execute the digital growth strategy aligned with business objectives.

• Lead acquisition across paid channels including Google Ads, Meta, YouTube, DSPs, programmatic, and affiliates.

• Manage media buying, budget allocation, and campaign performance.

• Optimize the marketing mix to maximize ROI and growth efficiency.

• Drive decision-making through analytics, attribution, and A/B testing.

• Own key acquisition KPIs including FTD, CPA, ROAS, LTV, and retention.

• Identify, test, and scale new traffic sources and growth opportunities.

• Collaborate with Product, CRM, and BI teams to optimize the customer acquisition funnel.

• Deliver performance reporting, forecasts, and strategic recommendations to leadership.

What's in it for you?

• Own a key growth function with direct impact on company performance.

• Work closely with senior leadership and influence commercial strategy.

• Manage significant acquisition budgets across international markets.

• High autonomy, fast decision-making, and a product-focused environment.

• Opportunity to test, scale, and shape growth initiatives across multiple markets and channels.

Skills & Requirements:

• 5+ years of experience in digital, performance, or growth marketing.

• Proven track record of scaling acquisition and delivering revenue growth.

• Strong expertise in paid media, media buying, and traffic acquisition.

• Deep understanding of iGaming metrics such as FTD, ARPU, LTV, and churn.

• Hands-on experience with tracking, analytics, and attribution platforms.

• Strong analytical mindset and data-driven decision-making skills.

• Professional fluency in English.

Nice to have:

• Experience in iGaming or other high-volume online industries.

• Knowledge of regulatory requirements within iGaming.

• Experience managing campaigns across Tier 1 and Tier 2 markets.

What we offer:

• A product-focused environment with low bureaucracy and direct access to decision-makers.

• Competitive compensation aligned with senior scope and responsibility.

• Flexible working hours and hybrid setup (Ülemiste City office in Tallinn or Limassol office in Cyprus).

• Extra days of annual leave.

• Stebby compensation for sports and wellness services, including health insurance.

• A diverse and inclusive workplace.