Head of Growth

About the Job

Mars Men is one of the fastest growing DTC brands in the US, achieving $100M run rate in less then 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business.

As our Head of Growth, you will own and scale the company’s growth engine across acquisition, retention, funnel optimization, creative strategy, and performance marketing. You’ll work closely with Leadership, Creative, and Retention teams to drive efficient customer acquisition, improve unit economics, and build scalable systems that support long-term growth.

This role is ideal for a highly strategic and analytical growth leader who thrives on ownership, understands performance deeply, and wants the opportunity to help build a best-in-class growth organization inside a rapidly scaling DTC brand.

What You’ll Do

Own company-wide growth performance across acquisition, retention, funnel efficiency, and profitable scale

Develop and execute growth strategies across paid media, lifecycle marketing, landing pages, creative testing, and customer experience

Lead and scale paid media performance across Meta, Google, YouTube, and emerging channels

Build and maintain structured experimentation roadmaps across audiences, offers, funnels, landing pages, creative, and retention initiatives

Partner closely with Creative to define testing priorities, brief high-performing concepts, and guide creative direction using performance insights and customer data

Monitor MER, CAC, LTV, contribution margin, retention performance, and other key growth metrics to drive informed decision making

Identify and prioritize new growth opportunities across acquisition, conversion rate optimization, retention, and post-purchase experience

Own growth reporting, dashboards, forecasting, and weekly performance reviews for leadership

Build scalable systems, processes, and operational foundations that support continued company growth

Must-Have Requirements

6+ years of growth, performance marketing, or acquisition leadership experience within high-growth DTC brands

Proven experience owning and scaling growth performance with accountability for MER, CAC, LTV, and profitability

Deep expertise across paid media platforms including Meta and Google, with experience managing significant advertising budgets

Strong understanding of attribution, full-funnel strategy, subscription dynamics, lifecycle marketing, and retention performance

Experience partnering closely with Creative teams to drive performance through testing, iteration, and content strategy

Highly analytical with strong strategic judgment and the ability to turn complex data into clear decisions and actionable insights

Strong leadership, communication, and cross-functional collaboration skills

Comfortable operating independently in a fast-paced, high-growth remote environment