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Head of Newsroom Adoption

New York, NYHybridFull-time

AI Summary

The Head of Newsroom Adoption drives enterprise adoption of Qwoted’s platform inside major media organizations. They build and execute a newsroom adoption strategy, convert individual journalist usage into org-wide workflows, and evangelize Qwoted through demos, partnerships, and change management.

About this role

** Looking for New York, NY proximate candidates only**
About Qwoted
Qwoted is the platform connecting the world’s media with real experts—at scale. We help journalists find high-quality sources fast, and help communications professionals get their clients quoted by the right reporters. With a rapidly growing database of reporters and experts, AI-powered matching, and a transparent marketplace that supports the freedom of the press, Qwoted is transforming how newsrooms produce high-quality reporting.
As we deepen our investment in newsroom-wide adoption—moving from individual journalists to enterprise-level relationships—we are hiring a senior leader to accelerate that mission.
Role Overview
The Head of Newsroom Adoption is a senior, high-impact operator responsible for driving Qwoted’s penetration inside major media organizations. This person will leverage deep industry experience, longstanding relationships, and a clear understanding of newsroom workflows to secure adoption not just from individual journalists, but from desk chiefs, assigning editors, managing editors, standards teams, and corporate leadership.
This is a hybrid role spanning evangelism, business development, enterprise sales, strategic partnerships, and change-management. Your mandate is simple: get Qwoted into the newsroom—and make it indispensable.
Key Responsibilities

Drive Enterprise-Level Newsroom Adoption

  • Build, own, and execute Qwoted’s newsroom adoption strategy across top global media brands. Identify the specific desks, editors, and newsroom stakeholders who influence sourcing practices.
  • Convert fragmented, individual journalist usage into standardized, organization-wide workflows.
  • Leverage Industry Relationships

  • Use an extensive personal Rolodex across major newsrooms—national, local, digital, TV, radio, financial—to gain executive-level entry. Re-ignite dormant relationships and develop new senior-editor champions who can drive scaling internally.
  • Become Qwoted’s Voice Inside the Newsroom

  • Conduct high-touch demos and trainings tailored for assignment editors, managing editors, producers, and standards teams.
  • Advocate for Qwoted as a tool for:
  • Faster sourcing
  • Better discovery of experts
  • Newsroom transparency
  • Reducing reliance on PR spam
  • Elevating underrepresented voices through smarter matching
  • Map and Influence Newsroom Workflows

  • Analyze existing sourcing processes and identify friction points.
  • Work with newsrooms to pilot or embed Qwoted into:
  • daily huddles
  • assignment desks
  • breaking-news workflows
  • enterprise and investigative research
  • beats requiring fast turnaround (business, tech, politics, climate)
  • Partner with Product, Engineering & Data

  • Ensure Qwoted evolves in ways that increase editorial adoption, retention, and reliance.
  • Translate newsroom feedback into product requirements—especially around:
  • vectorized matching
  • article-based reporter profiles
  • relevance scoring
  • enterprise-grade newsroom analytics
  • workflow integrations (Slack, CMS, internal tools)
  • Own KPIs Around Media Growth

  • Drive defined OKRs, including:
  • newsroom accounts onboarded
  • percentage of newsroom staff active monthly
  • volume of expert requests from newsroom-wide usage
  • adoption of new AI-driven features
  • retention and upsell for enterprise-level media customers
  • Skills

    Business DevelopmentChange ManagementData AnalyticsEnterprise SalesNewsroom WorkflowsPartnershipsProduct FeedbackSaaS Adoption

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