Head of Vocational
AI Summary
Head of Vocational at Geotab owns the end-to-end product and commercial success of the Vocational segment, defining strategy, roadmap, and go-to-market motion across industrial sub-segments while expanding market share and growing revenue.
About this role
Who we are:
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Head of Vocational who will own the end-to-end product and commercial success of Geotab's Vocational segment. You will defend and grow Geotab's position across diverse asset-intensive industrial and vocational sub-segments, while accelerating growth and market position in earlier-stage opportunities. If you love technology, understand complex industrial markets, and are keen to join an industry leader, we would love to hear from you!
What you'll do:
As a Head of Vocational, your key area of responsibility will be defining and executing the product, go-to-market, roadmap, and investment strategy for Geotab's full Vocational portfolio. You will be responsible for expanding market share, growing net revenue retention, capturing new opportunities, and making principled build, buy, and partner decisions that leverage Geotab's platform, solution building blocks, Off-Highway Platform, and Marketplace ecosystem. You will need to work closely with Revenue Generation leaders, Off-Highway Platform leadership, Marketing, Business Development, Solutions Engineering, Global Enablement, product domain teams, customers, channel partners, and industry associations.
To be successful in this role you will be a commercially minded, customer-obsessed, and strategic leader with strong written and verbal communication skills and the ability to lead through influence across a complex, global organization. You will be comfortable navigating mature and greenfield markets, building credibility with industrial operators, and translating specialized customer needs into clear product and commercial decisions. In addition, the successful candidate will have strong product development, go-to-market, financial, stakeholder management, and people leadership skills, with an ability to manage competing priorities, use data to drive decisions, and sustain momentum through change.
How you'll make an impact:
- Own the product, go-to-market strategy, roadmap, and execution for the Vocational segment across its full portfolio of industrial sub-segments.
- Expand market share, grow net revenue retention, and capture new opportunities by aligning product strategy with the operating environments, duty cycles, safety requirements, and adoption drivers of vocational customers.
- Develop deep expertise across utilities and energy infrastructure, mining, oil and gas, construction, air, rail, ship, and adjacent industrial markets, building trusted relationships with customers, associations, and channel partners.
- Serve as the authoritative voice of the Vocational segment within Geotab's global product organization and close capability gaps through cross-domain collaboration, partner solutions, and effective solution packaging.
- Coordinate a consistent go-to-market motion with Marketing, Business Development, Solutions Engineering, Global Enablement, Revenue Generation, customers, and partners across the segment's sub-segments.
- Lead annual planning for product strategy, roadmap, headcount, budget, and OKR input; track and report revenue, growth, market share, pipeline, retention, and competitive win-rate KPIs to board leadership.
- Build and develop a high-trust, high-accountability cross-functional team and foster a culture of segment expertise, customer obsession, commercial outcomes, AI-enabled efficiency, and continuous development.
What you'll bring to the role:
- A bachelor's degree in Business, Engineering, or a related field; an equivalent combination of education and related work experience may be substituted.
- 10+ years of experience in a product or go-to-market role within vocational, industrial fleet, or commercial and asset-intensive vehicle industries.
- 5+ years of experience with accountability for revenue or commercial outcomes within a defined market segment and responsibility for product development.
- Experience leading product development teams and 10+ years of leadership experience, including 8+ years working with senior leadership in cross-functional commercial or product roles.
- Deep knowledge of vocational and industrial fleet operations, including operator business models, asset utilization, safety and regulatory requirements, telematics adoption patterns, and customer pain points.
- Strong commercial, product development, go-to-market, partner development, revenue analytics, and market-share management skills, with experience defining strategy across multiple sub-segments simultaneously.
- Excellent communication, stakeholder management, change leadership, coaching, and influencing skills, including the ability to lead across Sales, Marketing, Business Development, Product, Development, and Design without direct authority.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
Other employment statements:
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.Skills
Explore related jobs
More jobs at geotab
Field Hardware TechnicianAtlanta, Georgia - USA- Global Business Development ExecutiveAtlanta, Georgia - USA
- Embedded Systems Test EngineerKrakow, Poland - Poland
- Key Account Executive (Remote)Remote - Australia
- Creative Director - 6-Month Contract, with Potential for Extension (Remote)Remote - US
- Creative Director - 6-Month Contract, with Potential for Extension (Remote)Remote - Canada
Similar Change Leadership jobs
Principal Leadership Development & Change (m/f/d)Jobs bei TTE Strategy GmbH · Hamburg, Munich- (Senior) Management Consultant (m/f/d) within Leadership and Change ManagementImplement Consulting Group · Düsseldorf, NRW
- Leading Change Training Course InstructorProSidian Consulting, LLC · Fort Liberty, NC
Jobs in Atlanta
Territory Manager - Atlanta (South) / Central, GASaluda Medical · Atlanta, Georgia
Chef de Cuisine - Koshu ClubCastellucci Hospitality Group · Atlanta, Georgia- Delivery Driver - NonCDL (30122 Lithia Springs)Truly Good Foods · Atlanta
Warehouse / Inventory SpecialistAll 4 Seasons Garage Doors · Atlanta, Georgia- Warehouse / Inventory SpecialistGuild Garage Group · Atlanta, Georgia
- Electronic Security System DesignerDLR Group · Atlanta, Georgia
Browse these categories
Market data for this role
All reports →- SeriesRole reportsOne role family at a time: how many openings, what changed this week, who is hiring, what it pays.
- SeriesSalary reportsWhat employers publish in job postings, by level and workplace. Not self-reported pay.
- Market overviewState of tech hiring, September 2026: up 4.8%Tech hiring rose 4.8% month over month in September 2026, with 411,122 new listings. Customer support and account executive roles led the growth.