Posted 2 days ago
Lead Generation Specialist
RomaniaOn-siteFull-time
AI Summary
Owns end-to-end lead generation from source to Sales, tracking and optimizing acquisition channels and budgets to improve lead quality and conversion.
About this role
US Software Solutions is a software development company focused on providing digital technologies to the Utilities, Telecommunications, Energy Efficiency, Renewable Energy, and Gas/Electricity sectors. Thanks to a team consisting exclusively of experts in their field, we are ready to supervise any project, regardless of its complexity and scale.
A Senior Data Engineer responsible for building and managing the company’s data warehouse and reporting infrastructure. The role ensures that data from different systems and APIs is reliably collected, transformed, stored in PostgreSQL, and prepared for accurate and efficient Power BI reporting. In short: they own the data pipeline from source systems to the final reporting layer, while ensuring data quality, performance, reliability, and maintainability.
Lead generation Specialist will own lead generation from source to Sales. You’ll figure out which channels bring in leads worth pursuing, fix the gaps in how we track them, and then grow what works. From paid search and social to landing pages and partnerships, you’ll manage acquisition, spend, and performance cutting what doesn’t deliver and scaling what does.
Work schedule:
Monday - Friday from 14:00 till 22:00
A Senior Data Engineer responsible for building and managing the company’s data warehouse and reporting infrastructure. The role ensures that data from different systems and APIs is reliably collected, transformed, stored in PostgreSQL, and prepared for accurate and efficient Power BI reporting. In short: they own the data pipeline from source systems to the final reporting layer, while ensuring data quality, performance, reliability, and maintainability.
Lead generation Specialist will own lead generation from source to Sales. You’ll figure out which channels bring in leads worth pursuing, fix the gaps in how we track them, and then grow what works. From paid search and social to landing pages and partnerships, you’ll manage acquisition, spend, and performance cutting what doesn’t deliver and scaling what does.
Work schedule:
Monday - Friday from 14:00 till 22:00
Key Responsibilities
- Own lead source tracking end to end, ensuring every lead has accurate and reliable attribution.
- Define lead qualification criteria with Sales and continuously validate lead quality against real outcomes.
- Manage day-to-day lead acquisition channels and budgets, optimizing spend toward what delivers.
- Own consent and suppression standards, stopping campaigns or sends that don’t meet requirements.
- Track and report lead volume, source, quality, and progression on a consistent cadence.
- Identify and fix conversion leaks across the funnel, from first visit through to lead capture.
- Work closely with Sales to close the feedback loop and improve the quality of leads entering the pipeline.
Skills, Knowledge & Expertise
Understands what makes a lead valuable and can think beyond volume to quality.
- A proactive self-starter who takes ownership and gets things moving without needing to be chased.
- A fast, curious learner who asks questions rather than making assumptions.
- Comfortable working with data, spotting gaps or inconsistencies and digging into why they exist.
- Able to form and defend a point of view with evidence, including when challenged or faced with opposing views.
- Practical and hands-on, willing to get into the detail and solve problems rather than simply flagging them.
- Brings a positive, constructive attitude and works well across teams, particularly with Sales.
- Experience with a CRM, Google Ads, LinkedIn Ads or GA4 is a plus, but not essential—we can teach the tools.
Benefits
- Competitive salary package;
- Being part of an international, dynamic work environment;
- Professional development (seminars, courses);
- Medical Insurance (MedLife) – subject to successful completion of the probation period;
- Opportunity to work in a fast-growing international company with significant impact in its industry;
- 7Card.
Skills
A/b TestingAttributionBudget OptimizationCampaign ManagementConversion TrackingCRMData PipelinesData QualityETLGA4Google AdsLanding PagesLead ScoringLinkedIn AdsPaid SearchPaid SocialPostgreSQLPower BISQL
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