LinkedIn B2B Paid Ads specialist

Devsinc is Pakistan’s top IT company, delivering world-class digital solutions to businesses worldwide. To scale our growth further, we are seeking a LinkedIn B2B Paid Ads Specialist who can strategically leverage LinkedIn to generate high-quality B2B leads for our IT services and solutions.

Job Description

As a **LinkedIn B2B Paid Ads Specialist **, you will be responsible for building and executing strategies to identify, attract, and engage potential clients through LinkedIn. Your role will focus on developing relationships with decision-makers and driving leads that convert into business opportunities.

Key Responsibilities

• Lead Generation Strategy:

  • Develop and implement LinkedIn-based lead generation paid campaigns tailored to B2B IT markets.
  • Identify and engage key stakeholders such as CTOs, CIOs, and other decision-makers.

• Targeted Outreach:

  • Use advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients.
  • Send personalized and professional connection requests and follow-up messages to nurture leads.

• Content Utilization:

  • Collaborate with the marketing team to share valuable content (blogs, whitepapers, case studies) that engages prospects.
  • Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement.

• Performance Optimization:

  • Monitor the effectiveness of lead-generation campaigns and suggest improvements.
  • Analyze key metrics (response rate, connection rate, lead quality) to optimize outreach.

• Market Research:

  • Stay informed about industry trends, competitor activities, and LinkedIn algorithm updates.

Requirements

Qualifications

• Must have 2-3 years Proven experience in running b2b LinkedIn ads for lead generation for IT or B2B industries (Awareness campaigns experience isn’t admissible)
• Proficiency with LinkedIn tools (Sales Navigator, Campaign Manager, etc.) with proven numbers to generate Warm leads from different geographies.
• Analytical mindset with the ability to interpret campaign data and metrics.

Benefits

Why Join Devsinc?

• Work with a team of innovators at Pakistan’s leading IT company.
• Opportunity to connect with top-tier global clients and decision-makers.
• Competitive salary and performance-driven incentives.
• Room for professional growth and continuous learning.