Manager, Growth Marketing

• Build, execute, measure and optimize multi-channel demand generation campaign plans to attract and convert qualified leads.
• Design campaigns targeted at both acquisition (new prospects) and expansion (existing customers) to support business growth.
• Leverage lead-nurturing, segmentation, and content strategies to create a thoughtful buyer’s journey and customer lifecycle.
• Collaborate with creative, product marketing and marketing operations to develop and execute programs that drive existing client pipeline.
• Own lead generation, nurture flows, and customer lifecycle marketing programs and be data-driven to ensure campaigns are always optimized.
• Work closely with Sales to ensure alignment on target accounts, lead qualification criteria, and campaign performance feedback.
• Leverage data and marketing automation tools to segment audiences, trigger personalised experiences, and work with Marketing Ops to track ROI.
• Collaborate with content and creative teams to develop compelling assets tailored to buyer personas and stages of the journey.
• Monitor campaign performance metrics, analyse results, and iterate to improve conversion rates and pipeline contribution.
• Identify new opportunities for pipeline acceleration and customer growth.

Core values for success in this role:
• Data-driven: Make decisions on insights rather than assumptions.
• Accountability: Owns targets, learns from failures as well as successes and takes responsibility to deliver results.
• Growth-oriented: Continuously seeks ways to improve processes and deliver more leads to the Sales team.

• Experience working in the accounting industry.
• A degree, or equivalent level qualification, in Marketing.
• Proven success in B2B demand generation and growth - able to analyse customer needs and develop targeted, strategic marketing approaches.
• Results-driven with experience reporting on pipeline, ROI, and key marketing KPIs.
• Excellent communication and stakeholder management skills, both written and verbal.
• Self-starter with a growth mindset, able to prioritise, adapt and act with urgency.
• Strong anaytical skills to assess performance and interpret results.
• Excellent time management and organisational skills with experience managing multiple projects.
• 3+ years demand generation experience, preferably in software/SaaS.