Manager - Product Advisory

Define your future at HL Bank Singapore

Key Responsibilities

1. Client-Facing Product Advisory & Revenue Outcomes

· Drive product-related revenue, penetration, and solutioning outcomes across asset classes (Funds, Structured Products, Fixed Income, FX, Alternatives, Equity).

· Partner closely with Relationship Managers and Investment Counsellors to structure, position, and execute investment solutions for UHNW/HNW clients.

· Provide senior-level product expertise and market insights to support complex client engagements.

· Ensure high standards of sales quality, suitability, and sustainability of outcomes.

2. Product Management Collaboration & Regional Alignment (Malaysia)

· Act as the primary Singapore front-office interface with the Malaysia-based Product Management team.

· Provide structured , client driven input on:

o Product gaps and client demand trends in Singapore

o Commercial viability and pricing considerations

o Competitive benchmarking and market practices

· Collaborate closely with Malaysia Product Management on product strategy, shelf construction, and prioritisation.

· Ensure alignment between Singapore client needs and regional product roadmaps.

3. Product Onboarding & Governance

· Lead and coordinate new product onboarding for Singapore, working closely with the Malaysia Product Management team and local control functions.

· Partner with Risk, Compliance, Legal, Operations, and Technology to ensure:

o Robust product due diligence and approval documentation

o Clear Target Market Assessment (TMA) and suitability frameworks

o Accurate disclosures and client documentation

o Operational readiness and system enablement

· Support periodic product reviews, re-approvals, and issue remediation in collaboration with Malaysia stakeholders.

4. Upskilling & Capability Building – Malaysia Product Team

· Support the capability development of the Malaysia-based Product Management team, with a focus on:

o Singapore private banking market practices and client expectations

o Front-office product positioning and advisory considerations

o MAS regulatory and suitability requirements (where relevant)

· Contribute to the development of training materials, playbooks, and best-practice frameworks.

· Participate in regional workshops, knowledge-sharing sessions, and product deep-dives.

· Act as a mentor and subject-matter resource to selected team members in Malaysia.

5. Stakeholder Management & Governance Committees

· Represent Product Advisory in product, risk, and governance forums as a senior subject-matter expert.

· Provide balanced, data-driven recommendations on product approvals, enhancements, restrictions, or suspensions.

· Act as a key escalation point for product-related matters across Singapore and Malaysia.

6. Market Enablement, Training & Thought Leadership

· Deliver product and market training to Relationship Managers and junior Product Advisors in Singapore.

· Translate complex investment strategies into clear, client-ready messaging.

· Support the development of sales tools, pitch materials, and internal product communications.

· Contribute to market thought leadership and internal investment discussions.

Key Requirements

Experience & Qualifications

Technical & Professional Skills

Personal Attributes

Success Measures

· Achievement of product-related revenue and penetration objectives

· Quality and sustainability of client advisory outcomes

· Client feedback and engagement effectiveness

· Effectiveness of collaboration with Malaysia Product Management

· Timeliness and quality of product onboarding and governance

About HL Bank Singapore
HL Bank Singapore is the Singapore branch of Hong Leong Bank, a premier regional financial services leader headquartered in Malaysia with a rich heritage of over 120 years. Listed on Bursa Malaysia and a key member of the extensive Hong Leong Group, we operate a robust network of approximately 250 branches across Malaysia, with a strategic regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

As a Full Bank in Singapore, we serve as a vital hub for the Group’s regional ambitions. A cornerstone of this strategy is our sophisticated "advisory-first" wealth proposition through HLB Private Bank and HLB Priority. By combining our deep Asian market roots with a landmark strategic alliance with Swiss private bank Lombard Odier, we provide world-class wealth architecture and bespoke solutions for our clients.

Beyond our wealth focus, we deliver excellence through four core business pillars: Business & Corporate Banking, Personal Financial Services, Private Wealth Management, and Global Markets. This "Integrated Approach" allows our talent to collaborate seamlessly across segments, ensuring we effectively meet the multifaceted needs of high-net-worth individuals, business founders, and corporate enterprises alike.

At HL Bank Singapore, our people are central to our success, and as a recognized Human Capital Partner (HCP) by TAFEP, we are committed to progressive workplace practices and your professional development. We seek digitally inclined, customer-centric performers who thrive in a technology-focused environment, where we empower our teams with AI-enhanced tools and next-generation platforms to lead the industry. As part of a large, diversified conglomerate, we offer unrivaled opportunities to explore new grounds and build a challenging career path within a rapidly expanding regional landscape. Join us to be part of a proven value-creation story and shape the future of your own story at HL Bank Singapore.