Posted 1 day ago

Market Development Representative

Los AngelesHybridFull-time

AI Summary

Qualifies inbound leads and nurtures prospects for FloQast's accounting software solutions using email, phone, and social outreach, while maintaining CRM records and supporting sales and marketing systems.

About this role

As a Market Development Representative (MDR) at FloQast, you will play a crucial role in the growth and success of our company. Sitting in the sales team and reporting to the Senior Manager of Inside Sales, you will be responsible for inbound lead qualification, nurture and lead reactivation, utilizing an omnichannel approach including but not limited to emails, social outreach, phone calls, etc. Your primary objective will be to identify and engage with prospects who have expressed pain in areas that FloQast solutions solve. This role requires excellent communication skills, a passion for building relationships, and a results-driven mindset.

This role has a requirement of working in office 3 days per week, which may be subject to change based on team and business needs, as determined by the department leader. Please note that this requirement is subject to ongoing review and may be adjusted in the future.

*Visa sponsorship is NOT available at this time*

What You'll Do:

Qualify inbound leads generated through various marketing channels, such as website inquiries, content downloads, and event registrations

Complete ad hoc projects for the Business Development, Revenue Operations, and Marketing departments through updating and/or fixing Salesforce, Outreach, and other systems that will help generate revenue

Conduct qualification through emails, calls, etc., to engage with leads, understand their needs, and assess their fit for FloQast's solutions, to deliver intro-call-ready leads

Warm up leads by providing relevant information and resources, addressing their inquiries, and establishing rapport to build trust

Educate prospects about the value and benefits of FloQast's products, highlighting key features and use cases

Utilize a consultative approach to understand prospects' pain points, challenges, and goals, and align them with FloQast's offerings

Maintain accurate and up-to-date records of all lead interactions and prospect data in the CRM system

Achieve and exceed monthly/quarterly targets for qualified leads and pipeline generation

Continuously stay informed about industry trends, competitors, and market developments to effectively position FloQast's solutions

Any other tasks that may be assigned to help the company meet its goals

What You'll Bring:

Bachelor's degree in business, marketing, or a related field (or equivalent experience)

1 year experience with proven track record in a similar role, preferably in B2B SaaS or technology industry

Excellent verbal and written communication skills with the ability to articulate complex concepts clearly and concisely

Strong interpersonal skills and the ability to build rapport and establish relationships with prospects

Results-driven mindset with a track record of meeting or exceeding targets and quotas

Self-motivated and proactive with a strong sense of ownership and accountability

Ability to quickly learn and understand software products and effectively convey their value proposition

Familiarity with CRM systems (e.g., Salesforce), Marketing tools (HubSpot, Qualified/Drift, etc.) and sales engagement tools (e.g. Outreach/Salesloft, Orum, LinkedIn Sales Nav, Zoominfo) is a plus

Knowledge of accounting, finance, or related fields is a bonus but not required

Ability to thrive in a fast-paced, high-growth environment and adapt to changing priorities

Skills

B2B SaaSCRM SystemsHubspotLead QualificationLinkedIn Sales NavigatorMarketing AutomationOutReachSales Engagement ToolsSalesforceZoomInfo

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