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ShopBack

Posted 5 months ago

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Marketing Associate

Kuala LumpurOn-siteFull-time

AI Summary

Marketing Associate supports multi-channel campaigns and collaboration with cross-functional teams to drive user growth and engagement for ShopBack Malaysia, with localised emphasis for Hong Kong market.

About this role

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About the Role:
We are looking for a Marketing Associate to join our Marketing team in Malaysia, supporting ShopBack’s Hong Kong market!
In this role, you’ll work closely with cross-functional partners to bring marketing campaigns to life across digital channels, contributing directly to user growth and engagement. The ideal candidate is excited by fast-paced execution, has a strong understanding of the Hong Kong market, and brings cultural and language familiarity (Cantonese is a definite bonus) to help localised campaigns resonate with users.

Your Adventure Ahead

  • Coordinate and execute marketing communication materials across multiple platforms, including ShopBack App & Web, CRM, social media, and external paid channels.
  • Partner closely with internal teams (Marketing, Business Development, Product) and external stakeholders to ensure smooth, timely execution of marketing campaigns aligned with business goals.
  • Schedule onsite assets and ensure optimal exposure for every deal secured by the Business Development team.
  • Maintain, optimise, and quality-check marketing assets across ShopBack’s digital platforms.
  • Proactively identify, troubleshoot, and resolve operational or executional issues.
  • Analyse website and campaign performance, sharing insights and learnings with the broader marketing team to drive continuous improvement.
  • Support UI/UX enhancement projects and digital touchpoints to improve user engagement and satisfaction.
  • Take on ad-hoc projects and initiatives as needed to support team and business priorities.

    • Essentials to Succeed

  • 1+ year of experience in marketing, digital marketing, e-commerce, or a related field.
  • Strong written and verbal communication skills, with experience creating content and managing social media channels.
  • Fluent in English and Mandarin; Cantonese is a plus.
  • A collaborative team player with the ability to work effectively across functions and with external partners.
  • Proactive, solution-oriented mindset with strong attention to detail.
  • Excellent organisational and time-management skills; comfortable juggling multiple priorities in a fast-moving environment.
  • Positive, agile attitude and a willingness to learn and grow.
  • Basic Excel skills are preferred.

    • Skills

    A/b TestingCampaign AnalysisContent CreationCRMDigital MarketingE-commerceExcelMultilingual ContentSocial Media ManagementStakeholder ManagementUX/UI CollaborationVendor CoordinationWebsite Analytics

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