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Posted 29 days ago

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Marketing Lead

CairoOn-siteFull-time

AI Summary

Owns the marketing function, leading campaign planning, creative direction, and end-to-end activation execution for integrated marketing campaigns.

About this role

We’re looking for a Marketing Lead with a focus on campaign planning, creative direction, and activations.

This role is established to provide dedicated ownership of the marketing function and ensure our campaigns are well-planned, integrated, and consistently executed, with strong ownership from planning through execution.

What you'll do:

  • Own the monthly marketing plan and campaign strategy.
  • Set the creative direction and messaging for integrated campaigns.
  • Manage marketing operations, product communications, and activation execution.
  • Own the activation strategy end-to-end.
  • Review campaigns and ensure creative quality and consistency.
  • To succeed in this role, you'll need to have:

  • 6+ years of marketing experience, both agency and in-house experience is highly preferred.

  • Proven track record in owning integrated campaign strategy and creative direction.

  • Hands-on experience in digital media buying and social media management/execution.

  • Experience planning and executing events, activations, and workshops, ranging from small-scale initiatives to large-scale events.

  • Experience in fintech, banking, or other regulated industries is preferred.

  • Skills

    Activation ExecutionCampaign PlanningCreative DirectionDigital Media BuyingEvent PlanningMarketing OperationsProduct CommunicationsSocial Media Management

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