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Kwanso

Posted 3 months ago

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Marketing Lead

LahoreOn-siteFull-time

AI Summary

Marketing Lead focused on upscaling technology services sales by converting inbound prospects into closed deals through inbound strategies, lead qualification, demos, CRM management, and cross-functional collaboration.

About this role

As Marketing Lead, you will contribute to upscaling the overall sales trajectory of technology services, with keen focus on adeptly converting the inbound prospects into successful closures. Your strong inclination towards innovation & delight in pioneering novel strategies will wield a profound influence on both our business & clientele.

If you envision yourself working with smart teams to deliver unparalleled outcomes & be the best-in-class professional, Kwanso is where you need to be!

WHAT YOU’LL DO:

  • Defining the Inbound sales strategies, setting goals with collaboration of leadership, achieving the overall targets effectively
  • Identify key priorities & opportunities to optimize lead generation efforts for sustainable growth
  • Create & effectively manage the inflow of leads i.e to qualify leads during calls, carry out successful demos & assist the business prospects
  • Filter & analyze the prospect needs, summarizing it to the technical team & prioritizing tech road-map according to the customer
  • Collaboration with important stakeholders to align the sales strategies with marketing & branding efforts, creating & posting relevant content to various SM platforms to maximize customer attraction
  • Strategize & successfully execute various marketing campaigns using email & other tools that resonate with our audience & effectively promote our services
  • Turning leads into active customers by following up with them to sign proposals
  • Utilize CRM software to track leads, manage customer interactions, & analyze sales performance metrics to refine strategies
  • More than 5 years of industry experience with a track record of successful inbound sales for one or more technology companies
  • Expertise in various inbound outreach & inbound lead generation techniques
  • High ratio of converting prospects to qualifying leads during calls
  • Expertise in optimizing email automation workflow, composing & sending proposals
  • Strong leadership skills, with experience in leading & managing teams Proficiency in CRM software( (e.g., Salesforce, HubSpot) and email marketing tools
  • Business & tech educational background will be preferred
  • Analytical mindset with the ability to interpret data
  • Excellent communication & interpersonal skills

    • HOW WE WORK:

  • Annual Pay Raise - Higher the performance, better the numbers
  • Quarterly Bonuses - Complete a year & get financial rewards each quarter
  • Provident Fund & EOBI - Adds up to your retirement plans
  • Health Insurance - We’ve got you covered
  • Annual Leaves - 20 Paid days off in a year other than the gazetted holidays
  • Work Hours Relaxation - Getting exhausted, take a pause & cool down
  • Interest Free Loan facility - Avoid hefty banking interests
  • Annual Recreational Trip - Great time to spend with colleagues outside office

    • WHO WE ARE:

  • We are an established custom design & development company with a proven record of delivering tons of successful projects to our partners including startups, small & mid-sized companies & brands with no specific industry vertical.
  • Kwanso was founded in April, 2014 in Lahore & later formed its subsidiary in Bay Area (SF) in 2015.
  • Our work comprises modern tech that enables us to be the experts in the modern open source technology stacks for web & mobile. We want to stay highly focused on cool tech.
  • We have delivered for brands like Whirlpool, Sears, UFC, Kimberly Clark, PBS Kids & Bushnell to name a few, our complete client-base is from the United States.

    • Skills

    CRMDemo CallsEmail AutomationEmail Marketing ToolsHubspotInbound Lead GenerationInbound SalesLead QualificationProposal CompositionSalesforce

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