Posted 10 months ago

Marketing Manager, China

ShenzhenRemoteFull-time

AI Summary

Marketing professional responsible for growing HBX in China, developing e-commerce marketing strategies, content planning, and platform-specific campaigns on Chinese commerce sites like TMall, JD, and Poizon.

About this role

HBX is a global e-commerce platform and retail destination for the world’s most well-known and up-and-coming brands in menswear, womenswear and lifestyle from around the world. Curating a truly global and exciting assortment at the leading edge of culture, HBX focuses on delivering the latest, trend-setting fashion, accessories, shoes, home and lifestyle goods to its customers. With the HBX e-commerce platform shipping to over 80 markets worldwide, it has a retail store in Hong Kong.

HBX is looking for an experienced Marketing Manager to help develop the China business for the group. This role requires a detailed understanding of the market and knowledge of how to approach as well as execute objectives. The Marketing Manager will be tasked with growing the e-commerce business through efficient means and help lay the foundation for the company to grow in the Chinese region.

Responsibilities:

Marketing, content planning, and scheduling on Chinese commerce platforms such as TMall, JD and Poizon.

Introduce and execute innovative marketing strategies appropriate for the different platforms.

Work closely with the senior teams and content team to ensure content alignment with our global regions.

Analyse industry and competitor activities to derive actionable insights for promotional activities and content ideas.

Analyse and report on the performance of campaigns/initiatives to strategise for growth and optimisations.

Work with content and creative teams to execute campaigns and provide optimisations and suggestions based on data-orientated findings.

Manage on-site maintenance.

Manage the growth and development of business on Chinese platforms.

Requirements:

Bachelor’s Degree holder in Marketing, Business Administration or related disciplines.

5+ years work experience in a Marketing role, preferably in e-commerce or retail.

Passionate about marketing, familiarisation with the HBX and Hypebeast brands, as well as working in fashion/streetwear culture.

Solid understanding of handling SEM campaigns and be able to derive insights from Google Analytics to facilitate tasks.

Fluency in Mandarin, proficiency in verbal and written English is a must; Cantonese is an advantage.

Excellent organisational skills with ability to effectively manage multiple projects and tasks simultaneously.

Proficiency in Microsoft Excel, PowerPoint, and Word.

Skills

Campaign AnalysisCantonese A PlusContent PlanningCross-Functional CollaborationData-driven OptimizationE-commerce MarketingEnglish ProficiencyExcelGoogle AnalyticsHBX/Hypebeast Brand FamiliarityMandarinOn-site MaintenancePowerPointProject ManagementRetail MarketingSEMSocial Media AdaptationWord