Posted 14 days ago

Marketing Operations Lead

TorontoRemoteFull-time

AI Summary

Owns the marketing technology stack and processes, administers HubSpot, implements AI tools, and partners across Marketing, Sales, and RevOps to improve campaign efficiency and reporting.

About this role

The Marketing Operations Lead owns the engine behind our marketing team the tech stack, the processes, the data, and the systems that let every campaign run smoothly and every result get measured. This person keeps HubSpot humming, brings AI tools into everyday workflows, and partners across Marketing, Sales, and RevOps to keep projects moving and reporting sharp.

Key Responsibilities:

Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene

Design and continuously improve marketing processes to increase team efficiency and campaign velocity

Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI

Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned

Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution

Manage lead scoring, segmentation, and lifecycle automation within HubSpot

Serve as the internal expert and go-to resource for MarTech questions, training, and best practices

Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data

Requirements:

5+ years in marketing operations, demonstrated HubSpot administration/expertise (certifications a plus)

Proven experience with marketing analytics, reporting, and dashboarding

Track record leading cross-functional projects with multiple stakeholders

Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)

Strong process-design and documentation skills

Excellent communication skills — able to translate data and systems into clear recommendations for non-technical stakeholders

B2B SaaS or real estate industry experience a plusequirem

Skills

AI ToolsDashboardingData HygieneDocumentationHubspotIntegrationsLead ScoringLifecycle AutomationMarketing AnalyticsMarketing AutomationProcess DesignSegmentationWorkflows