Marketing Specialist

At Get Licensed, we help people get training, get licensed and find work, and we do this by leveraging technology to make the whole process as efficient and easy as possible. We operate across a number of verticals, and we’re looking to expand those verticals to cater to demand in the UK. We've helped more than 400,000 people get licensed and find work and are consistently rated 5-star on Trustpilot with over 32,000 reviews.

Get Licensed is a fast-paced technology business at heart (the majority of our team are developers or tech wizards), and we are at an exciting stage of our business, having tripled since 2020.
We have ambitious plans to significantly scale our existing business, broaden our product suite, and continue to grow profitably revenue year on year, with a clear roadmap of how we will get there.

We’re hiring a Marketing Specialist for our b2b brand focused on helping UK security companies hire smarter and faster.
this is a hands-on role for someone who will work across go to market plans, Email, LinkedIn, CRM, ads, content and reporting, and actually see the commercial impact of their work. you’ll help shape campaigns, run tests, and move real business numbers forward. You’ll work closely with our marketing and business leads, and collaborate with the wider
team across ads, content, design, and product. we already have a solid base in place. Your job is to sharpen it, scale it, and make it work better. you’ll also contribute to our quarterly marketing roadmap and help translate BU priorities into scalable marketing efforts.

What you will be doing
This role covers full-funnel b2b marketing. that means:

• Owning campaign planning and execution, from ideas to send/post/ship
• Managing email marketing via Hubspot: newsletters, sequences, lead nurture
• Building + testing LinkedIn content (company and personal profiles)
• Collaborating with our performance lead on paid ads (mostly linkedin + google)
• Briefing and reviewing content/landing pages with our design + content team
• Supporting product with conversion-oriented messaging
• Building & promoting lead magnets or guides
• Curating and launching brand initiatives to generate credibility and leads
• Aligning your work with quarterly BU goals and helping shape what the next phase of GuardPass growth looks like
• Maintaining clean reporting on MQLs, traffic, CPL, email and ad performance
  Tools we use:
• Hubspot (crm + email)
• Google Analytics + search console
• LinkedIn campaign manager
• Google ads
• Figma (optional)

What we are looking for

• 3–5 years of b2b marketing experience (ideally in saas, tech, marketplaces etc.)
• Strong written and communication skills
• Someone who moves fast & thinks clearly
• Someone who’s run campaigns end-to-end: not just ideas, but execution, iteration,
  and reporting
• Ideally a builder’s mindset around AI, someone who can test how tools like GPT,
  HubSpot agents, or content automation can speed up delivery and sharpen
  execution across CRM, ads, and comms

What you’ll care about

• Qualified b2b leads (MQLs)
• Email engagement and funnel performance
• Paid and organic traffic
• LinkedIn reach and credibility
• Overall campaign clarity and outcome
  

Expected Behaviors:

We're primarily non-hierarchical, allowing all our colleagues to take responsibility from day one. We are committed to achieving excellence whilst having fun and being highly curious. We are passionate about hiring fantastic individuals who thrive in an open, fast-paced and collaborative environment, are accountable to themselves, and are willing to roll their sleeves up to get stuff done.

There are certain behaviours we expect from our colleagues, and the key ones are below. Fundamentally we expect everyone at Get Licensed to Do The Right Thing. We measure performance against these behaviours as part of each team member’s monthly performance review:

• Agility: We move fast, adapt quickly, and continuously improve.
• Curiosity: We never stop learning and seeking better ways to do things.
• Excellence: We set new standards and strive to exceed expectations.
• Care: We care deeply for the work we do, for each other, and for our customers.
• Ownership: We take responsibility of outcomes.

What we offer:

• Competitive base salary with additional benefits, including private medical insurance, and paid holiday.
• Unlimited opportunities for career growth and professional development
• The chance to influence and improve training delivery across the organization.
• Join a dedicated and professional team where your ideas are welcomed and your commitment rewarded.
• As the face of Get Licensed, you will be required to lead by example, and live the Get Licensed values to their fullest, based around Doing the Right Thing.