
Posted 2 days ago
Marketing Specialist
BangkokOn-site
AI Summary
Plans and executes marketing strategies and campaigns, collaborates cross‑functionally on product launches, manages budgets and brand portfolios, and analyzes performance to achieve brand objectives.
About this role
** This position will have an assignment test before interview .
Job Description
- Implement effective marketing strategies and execution plans to achieve brand objectives with a strong understanding of consumer insights.
- Collaborate closely with internal departments, including Product Development, Sales, Trade Marketing, Design, Procurement, and E-commerce, to successfully execute product launch plans and manage existing products.
- Lead small to medium-scale marketing campaigns and activities while supporting the Assistant Brand Manager/Brand Manager in coordinating with external partners such as agencies, business partners, production houses, and event organizers.
- Plan, monitor, and control marketing budgets effectively while making timely adjustments when necessary.
- Build brand awareness for new product launches and marketing campaigns, while monitoring campaign performance, product performance, and competitors' activities.
- Support the Assistant Brand Manager/Brand Manager in managing the brand portfolio, developing new products (NPD), and creating product concepts, strategies, and directions that align with business objectives.
- Analyze marketing campaign results and prepare comprehensive reports.
- Conduct market research and market analysis to stay updated on customer trends, market conditions, and competitor activities.
- Ensure branding consistency across all marketing channels and activities.
Qualification
- Bachelor's degree or higher in Marketing, Business Administration, Mass Communication or other related fields
- At least 3-4 years’ experience in Marketing, Communications Or related fields the position from Beauty or FMCG company
- Creative, energetic, result-driven, easy to adapt to changes, and good interpersonal skills.
- Beauty, Cosmetic, Skincare, Wellness enthusiast
- Advanced presentation skills
- Excellent communication and negotiation skills
Work Location: HDQ Rama9 Soi53
Skills
Brand ManagementBudget ManagementCampaign ManagementDigital MarketingMarketing StrategyMarket ResearchNegotiationNPDPresentation SkillsProduct Launch
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