Marketing Specialist

We are looking for a Marketing Specialist to join our team. This role is ideal for a creative and driven individual with a passion for B2B marketing, within a collaborative and results-focused environment. As part of our team, you will support lead generation through LinkedIn, campaigns, content, search visibility, website updates, and wider digital activity that support business growth.

Key Responsibilities

• Assist in the development and execution of targeted B2B marketing campaigns to support lead generation and brand positioning.
• Create and manage engaging content across digital platforms, including LinkedIn, service pages, and landing pages.
• Conduct market research to develop buyer personas, monitor competitors, and identify industry trends and opportunities.
• Manage and maintain data within our CRM system (HubSpot), supporting lead tracking, segmentation, and campaign follow-up.
• Provide insights into customer challenges and industry pain points to help shape effective marketing messaging.
• Monitor website, campaign and content performance using tools and other platforms to track, measure and optimise activity, while understanding engagement trends and highlighting areas for improvement.
• Assist with SEO activity, including on-page, off-page, local SEO, and support visibility in generative AI search features.
• Maintain and optimise company presence across relevant third-party platforms.
• Support Google Ads and paid campaign activity by reviewing ad copy, landing page alignment, competitor positioning, and key performance metrics.
• Help manage review and feedback initiatives, including collecting client testimonials and promoting public reviews.

Required Skills

• Strong understanding of digital marketing principles, particularly within a B2B context
• Experience creating and managing content across digital platforms, including websites and LinkedIn
• Ability to manage and maintain data within a CRM system to support marketing and sales activity
• Ability to manage multiple tasks and projects with strong attention to detail
• Awareness of industry trends and the ability to apply insights to marketing activity
• Analytical mindset with the ability to evaluate and improve marketing efforts
• Excellent written and verbal communication skills
• Proactive, self-motivated, and eager to learn
• Strong time management and organisational abilities
• Team player with a collaborative approach

Beneficial Skills

• Working knowledge of SEO best practices across Google, Bing and AI search visibility, including keyword research, content optimisation and link building
• Familiarity with Google Search Ads and paid advertising to support lead generation
• Experience using web analytics tools, such as Google Analytics, to track and improve marketing performance
• Experience supporting marketing activity across Europe

Qualifications

• Fluent English, written and spoken
• Marketing experience, preferably in B2B marketing
• Degree in Marketing, Business or a related field
• Certification in Google Analytics and Google Ads Search would be beneficial
• Certification in CRM systems such as HubSpot or equivalent would be beneficial

What We Offer

• Collaborative and supportive working environment.
• Medical & Dental insurance
• Additional holiday days for length of service
• Personal Days
• Mental health & wellbeing platform
• Learning & Development platform
• Reward and Recognition Programs
• Gym Membership Contribution

TDM Group Amman Office hours are from Monday to Friday, 10:30 AM-7:00 PM.