Oversea's Digital Channel Operation

We are currently building the #1 Insurtech in Southeast Asia that helps people to reach insurance in the most efficient way. Therefore we need talent with great potential like you to join this growing organization, learning the right skills and also building great teams to reach our goals.

Responsibilities

1. KOL Channel Development & End-to-End Operations

• Resource Identification & Tiered Management:
  Identify KOLs aligned with brand aesthetics on TikTok, Instagram, etc., using specialized tools; establish categorized resource database.
• Develop KOL evaluation criteria.
• Design diversified collaboration models.
• Lead contract negotiations, execute agreements, and oversee performance output.

2. Google Ads Campaign Management & Optimization

• Account Structure & Precision Operations:
  Build Google Ads accounts for all campaign types; formulate keyword strategies.
  Optimize bidding strategies, budget allocation, and ad creatives.
• Data-Driven Performance Enhancement:
  Monitor KPIs, analyze user journeys via data tracking.

3. Cross-Channel Synergy & Conversion Funnel Closure

4. Channel Resource Documentation & Process Standardization

5. Regular Playbook Updates for Team Reference

Qualifications

1. Background & Experience

• Bachelor’s degree or above; fluent English as working language.
• 3+ years in overseas digital channel operations, with hands-on experience in either:
  ∙ TikTok/Instagram KOL collaborations OR
  ∙ Google Ads campaign management.
• Preferred: Experience in e-commerce, FMCG, or 3C industries; familiarity with Southeast Asian market preferences; proven success cases.

2. Core Competencies

• KOL Operations:
  ∙ End-to-end execution: KOL screening → negotiation → content review → performance attribution.
  ∙ Content intuition: Ability to assess KOL content’s viral potential.
• Google Ads Expertise:
  ∙ Account setup, keyword optimization, conversion tracking.
  ∙ Proficiency in Google Merchant Center (GMC) & Google Tag Manager (GTM).
• Data Analytics:
  ∙ Calculate ROAS/CPA using Excel/Google Sheets; create dashboards.
  ∙ Diagnose optimization opportunities (e.g., "Adjust targeting for low-conversion regions").

About FUSE

Fuse is a breakthrough company in the insurance industry. We provide one app for various insurance product types from numerous well-known and trusted insurance companies. We have expanded our business not only in Indonesia but also China and Vietnam, and are planning on an even bigger expansion to grab markets from other Southeast Asia countries.

Our vision is to deploy the latest cutting-edge technology that enables everyone to buy, claim, or sell all kinds of insurances easily and instantly.

Our mission is to be an insurance technology/platform partner that allows all online/offline channel partners to sell multiple insurance products from multiple insurance companies online in real-time.

Fuse is committed not only to make insurance easily available for everyone but also to spread awareness about the importance of having financial plans and protection through insurance.

More about FUSE

FUSE Group LinkedIn

Instagram @lifeatfuse