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Coins.ph

Posted 4 months ago

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Paid Ads Specialist

ShanghaiHybridFull-time

AI Summary

A Paid Ads Specialist plans, launches, and optimizes paid campaigns on Google Ads, Meta Ads, and Apple Search Ads, monitors budgets and KPIs, runs A/B tests, analyzes performance data, and reports insights to support user acquisition goals.

About this role

We are looking for a Paid Ads Specialist to join our growth team. You will manage campaigns across Google Ads, Meta Ads, and Apple Search Ads, ensuring efficient spend, optimized performance, and accurate reporting. The ideal candidate has a keen eye for data, is detail-oriented, and eager to grow in performance marketing.

Key Responsibilities

  • Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
  • Monitor campaign budgets, KPIs, and performance against goals.
  • Conduct A/B testing on creatives, audiences, and bidding strategies.
  • Gather, clean, and analyze campaign data to identify insights and opportunities.
  • Prepare clear, actionable performance reports for internal teams and stakeholders.
  • Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
  • Stay up-to-date with platform changes, trends, and best practices in performance marketing.

    • Requirements

  • 2 - 3 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
  • Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools).
  • Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU ).
  • Basic knowledge of audience targeting, keyword strategy, and attribution models.
  • Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc,).
  • Detail-oriented with the ability to manage multiple campaigns simultaneously.
  • Strong communication and problem-solving skills.

    • Bonus Points
  • Experience with CleverTap or other CRM/marketing automation tools.
  • Familiarity with web and mobile app user acquisition and retention strategies.

    • What We Offer
  • Opportunity to grow into a mid-level performance marketing role.
  • Collaborative, data-driven, and growth-oriented team culture.
  • Exposure to multi-channel campaigns in a fast-scaling environment.

    • Skills

    Apple Search AdsAppsFlyerCleverTapData StudioExcelFirebaseGoogle AdsGoogle AnalyticsGoogle SheetsMeta Ads

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